Senior Marketing Manager, B2B Strategy

5 days ago

Asheville, North Carolina, United States Aeroflow Full time
Corporate Marketing Senior Manager, B2B Strategy

The Corporate Marketing Senior Manager, B2B Strategy will be responsible for developing and executing strategic marketing initiatives that drive Aeroflow Health's B2B growth, brand positioning, and market differentiation.

Key Responsibilities:
  • Brand Strategy and Positioning: Develop and refine B2B-focused brand strategies and messaging that resonate with payer partners and position Aeroflow Health as a leader in the healthcare space.
  • Campaign Development and Execution: Lead the creation of comprehensive marketing campaigns across digital, SEO, and paid media channels, ensuring alignment with corporate objectives.
  • Performance Metrics and Continuous Improvement: Track and analyze marketing performance metrics, identifying opportunities for optimization and leading continuous improvement initiatives across channels.
  • Storytelling with Data: Create compelling narratives using data to reinforce Aeroflow's value proposition and impact in the healthcare industry.
  • PR and Media Relations: Oversee public relations efforts and collaborate with agencies to enhance brand visibility while managing communication and media relations.
  • Corporate Website and SEO Management: Ensure the corporate website and SEO strategies align with business objectives, driving inbound leads and brand awareness.
  • Employee Engagement & Event Planning: Organize internal employee engagement activities and manage corporate events, fostering a strong, cohesive workplace culture.
  • Cross-functional Collaboration: Work closely with the sales team and business units to deliver tailored B2B marketing strategies that support overall business growth.
Requirements:
  • 5-7+ years of experience in corporate marketing, with a strong focus on B2B healthcare or health plan marketing.
  • Experience storytelling through data (HEDIS, STAR, CAHPS) to create compelling, data-driven marketing campaigns.
  • Proven track record in SEO management, paid advertising, and corporate brand marketing.
  • Demonstrated success in managing cross-functional marketing teams and agencies to drive campaign execution and brand growth.
  • Experience supporting sales teams with effective marketing strategies that drive business outcomes.
  • Strong understanding of marketing analytics and metrics to assess performance and drive data-driven decision-making.
  • Ability to balance strategic oversight with hands-on management of projects and campaigns.
  • Excellent organizational, communication, and project management skills.
  • Flexibility to travel to headquarters every two months and a preference for candidates located near a major airport.
Why Work at Aeroflow Health?

Aeroflow Health is a fast-growing company that improves, extends, and even saves lives. As a member of our team, you'll be empowered to make a tangible impact in the healthcare industry while supporting our mission to help patients access the very best medical equipment and support through insurance.

You'll have the opportunity to drive brand strategy, work across multiple business units, and develop meaningful connections with both internal teams and external partners.

Aeroflow Health offers a competitive compensation package, including health plans with FSA or HSA options, dental, vision insurance, optional life insurance, and a 401K with company match.

We're proud of our commitment to our employees and have been recognized for our achievements, including Family Forward Certified, Inc. 5000 Best Place to Work Award Winner, HME Excellence Award, and Sky High Growth Award.

  • Senior B2B Marketing Manager

    4 days ago

    Asheville, North Carolina, United States Aeroflow Full time

    Job Summary:The Corporate Marketing Senior Manager, B2B Strategy will be responsible for developing and executing strategic marketing initiatives that drive Aeroflow Health's B2B growth, brand positioning, and market differentiation. This role is designed for a strategic marketing leader who thrives in a dynamic, growth-focused environment and possesses...

  • Sales and Marketing Professional

    1 week ago

    Asheville, North Carolina, United States Sinclair Broadcast Group Full time

    Job SummaryWe are seeking a highly motivated and results-driven Sales and Marketing Professional to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving growth and revenue through effective sales and marketing strategies.Key Responsibilities:Develop and execute sales and marketing plans to achieve...

  • Marketing Director

    2 weeks ago

    Asheville, North Carolina, United States Deerfield Episcopal Retirement Community Full time

    Job SummaryDeerfield Episcopal Retirement Community is seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing innovative marketing strategies to position Deerfield as a leader in the senior living...

  • Product Management Senior Manager

    2 weeks ago

    Asheville, North Carolina, United States Thermo Fisher Scientific Full time

    Meaningful Work at Thermo Fisher ScientificAs a member of our team, you'll have the opportunity to make a positive impact on a global scale. Our mission is to enable our customers to make the world healthier, cleaner, and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step...

  • Marketing and Sales Professional

    5 days ago

    Asheville, North Carolina, United States Sinclair Broadcast Group Full time

    Job Title: Marketing and Sales ProfessionalJob Summary:We are seeking a highly motivated and results-driven Marketing and Sales Professional to join our team at Sinclair Broadcast Group. As a Marketing and Sales Professional, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and establishing a network to support...

  • Marketing Communications Strategy Specialist

    4 days ago

    Asheville, North Carolina, United States Thermo Fisher Scientific Full time

    Marketing Program Manager Role at Thermo Fisher ScientificAs a Marketing Program Manager at Thermo Fisher Scientific, you will be part of a cross-functional team that builds and leads marketing programs. The primary pillars of this role include account management, strategic marketing partnership, relationship building, campaign/project management, and strong...

  • Director of Marketing and Transitions

    5 days ago

    Asheville, North Carolina, United States Deerfield Episcopal Retirement Community Full time

    About the Opportunity:The Director of Marketing & Transitions is a critical role at Deerfield Episcopal Retirement Community, responsible for creating and executing innovative marketing, communication, and transition strategies. This position plays a key part in shaping Deerfield's presence in the community, guiding prospective residents through their...

  • Sales and Marketing Professional

    3 weeks ago

    Asheville, North Carolina, United States Sinclair Broadcast Group Full time

    Job Title: Sales and Marketing ConsultantJob Summary:We are seeking a highly motivated and experienced Sales and Marketing Consultant to join our team at Sinclair Broadcast Group. As a Sales and Marketing Consultant, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing...

  • Sales and Marketing Professional

    2 weeks ago

    Asheville, North Carolina, United States Sinclair Broadcast Group Full time

    Job Title: Sales and Marketing ConsultantAt Sinclair Broadcast Group, we are seeking a highly motivated and results-driven Sales and Marketing Consultant to join our team. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing...

  • Senior Regional Manager

    1 month ago

    Asheville, North Carolina, United States Abound Health Full time

    Job Title: Senior Regional ManagerAbound Health is seeking a highly skilled and experienced Senior Regional Manager to join our team. As a Senior Regional Manager, you will be responsible for overseeing the operations of our regional offices, ensuring that our services are delivered to the highest standards, and driving business growth and development.Key...

  • Sales and Marketing Strategist

    2 weeks ago

    Asheville, North Carolina, United States Sinclair Broadcast Group Full time

    Job SummaryWe are seeking a highly motivated and results-driven Sales and Marketing Consultant to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing clients.Key ResponsibilitiesGenerate new...

  • Senior Regional Manager

    2 weeks ago

    Asheville, North Carolina, United States Abound Health Full time

    Job Title: Senior Regional ManagerAbound Health is seeking a highly skilled and experienced Senior Regional Manager to join our team. As a Senior Regional Manager, you will be responsible for overseeing the operations of our regional offices, ensuring that our services are delivered to the highest standards, and driving business growth and development.Key...

  • RN Case Manager

    5 days ago

    Asheville, North Carolina, United States Navion Senior Solutions Full time

    Job Title: RN Case ManagerNavion Senior Solutions is seeking a highly skilled Registered Nurse (RN) to serve as a Case Manager in our senior living communities. As a key member of our team, you will be responsible for overseeing the Resident Services Department and ensuring the highest level of care and service for our residents.Key Responsibilities:Provide...

  • Marketing and Communications Coordinator

    3 days ago

    Asheville, North Carolina, United States Thermo Fisher Scientific Full time

    At Thermo Fisher Scientific, we're seeking a talented Marketing and Communications Coordinator to join our team. As a key member of our marketing team, you'll play a crucial role in implementing promotional campaigns and marketing communication initiatives, including content creation, social media management, and email marketing.Responsibilities will...

  • Senior Sales Representative

    1 week ago

    Asheville, North Carolina, United States Josh Sherrill Insurance Agency Full time

    Job OverviewWe are seeking a highly motivated and results-driven Senior Sales Representative to join our team at Josh Sherrill Insurance Agency. As an Outside Sales Specialist, you will be responsible for developing and executing a sales strategy to achieve revenue goals and build strong relationships with clients.Key ResponsibilitiesIdentify and pursue...

  • Marketing Coordinator

    4 weeks ago

    Asheville, North Carolina, United States Aeroflow Full time

    Aeroflow Health - Sleep Division Job DescriptionWe are seeking a highly motivated and creative Brand Marketing Coordinator to join our team at Aeroflow Health - Sleep Division. As a key member of our marketing team, you will play a critical role in driving leads and brand awareness through targeted campaigns and meaningful creative content across all...

  • Dining Room Manager

    5 days ago

    Asheville, North Carolina, United States Sunrise Senior Living Full time

    About the Role:Sunrise Senior Living is seeking a dedicated and compassionate Dining Room Manager to provide exceptional dining and table services to our residents in a safe and welcoming environment.Responsibilities:Provide dining and table services to residents in accordance with Sunrise Senior Living standards.Assist with training team members to ensure...

  • LPN Medication Care Manager

    2 weeks ago

    Asheville, North Carolina, United States Sunrise Senior Living Full time

    Job Title: LPN Medication Care ManagerSunrise Senior Living is a leading provider of senior care services, and we are seeking a highly skilled LPN Medication Care Manager to join our team.Job Summary:The LPN Medication Care Manager is responsible for providing high-quality care and services to our residents by administering medication and treatments in a...

  • Senior Associate Operations Excellence

    2 weeks ago

    Asheville, North Carolina, United States Hopscotch Primary Care Full time

    About Hopscotch Primary CareWe're a healthcare organization dedicated to providing high-quality primary care to rural communities. Our mission is to transform healthcare in America by delivering care in our clinics and across settings, wrapping resources around patients who need them most.Our patients and care teams are at the center of everything we do. We...

  • Sales Representative

    4 weeks ago

    Asheville, North Carolina, United States Vector Marketing Full time

    We are seeking a motivated and customer-focused Sales Representative to join our team at Vector Marketing. As a Sales Representative, you will have the opportunity to work with a variety of products and develop your sales skills in a dynamic and supportive environment.About the Role:Work with customers to understand their needs and provide solutions that...