Director of Marketing and Transitions
4 weeks ago
About the Opportunity:
The Director of Marketing & Transitions is a critical role at Deerfield Episcopal Retirement Community, responsible for creating and executing innovative marketing, communication, and transition strategies. This position plays a key part in shaping Deerfield's presence in the community, guiding prospective residents through their journey, and ensuring the community remains a center of aging excellence.
Key Responsibilities:
- Strategic Leadership & Vision: Develop and lead the overall marketing and communication strategies to support Deerfield's strategic pillars, positioning the community as a lifestyle and wellbeing leader.
- Marketing & Communications: Develop and execute compelling marketing campaigns that highlight Deerfield's unique offerings and attract future residents, leveraging multimedia platforms, including digital, print, and social media.
- Sales & Transitions Management: Guide prospects through every step of the move-in process, ensuring smooth transitions and personalized experiences.
- Event & Community Engagement: Lead and oversee key events designed to engage prospective residents, current residents, and community partners.
- Financial Stewardship & Reporting: Develop and manage the marketing department's annual budget, ensuring effective use of resources to maximize Deerfield's marketing reach while maintaining financial responsibility.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
- 5-10 years of marketing experience, with a minimum of 3 years in a leadership role, ideally within a CCRC or the aging services industry.
- Proven experience in leading strategic marketing initiatives, building brands, and managing teams.
- Strong understanding of the senior living industry and trends in aging services, as well as experience in transitioning and onboarding residents.
- Excellent interpersonal, communication, and presentation skills.
Why Deerfield?
Deerfield Episcopal Retirement Community is dedicated to enriching the lives of both residents and staff by fostering a community rooted in respect, innovation, and excellence. As the Director of Marketing & Transitions, you will be at the forefront of ensuring Deerfield's continued growth, making a meaningful impact in the lives of older adults while contributing to a dynamic and engaged workplace culture.
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