Digital Experience Manager

3 days ago

Southfield, Michigan, United States Sun Communities Full time
Job Title: Manager, Website Production

At Sun Communities, we're seeking a highly skilled Manager, Website Production to join our team. As a key member of our marketing department, you will be responsible for maintaining, designing, and developing our consumer-facing websites based on our brand guidelines, product offerings, and consumer insights.

Key Responsibilities:
  • Creates wireframes, mockups, sitemaps, and prototypes to enhance and delight customers' digital experiences with our brands
  • Responsible for the performance of all marketing websites, ensuring they remain a top source of leads while identifying and executing strategies to scale lead engagements and conversations
  • Handles content management systems, implementing upgrades, enhancements, and site redesigns, monitoring analytics, ensuring accessibility compliance, integrating and maintaining external feeds, and pursuing best practices in website management and maintenance
  • Coordinates team member selection and development, ensuring team members comply with appropriate policies and procedures
  • Owns and manages project expectations and timing with external development teams, vendors, and internal marketing departments
  • Collaborates with marketing team members, developers, SEO specialists, and others to create and maintain compelling, on-message, and relevant web content
  • Responsible for ensuring website quality and efficiency by conducting regular test plans
  • Uses data and analytics to inform the development of efficient enhancements, lead generation, integrations, and content for marketing needs and campaigns
  • Creates quality assurance and process documentation to maximize quality of content, approach to enhancements/deployments, and user experiences
  • Collaborates with SEO specialists and vendors to develop and implement effective search engine optimization (SEO) and keyword strategies across websites, educating the marketing team on SEO strategies and their impact on SEO
  • Owns the development of new website pages from ideation to completion alongside internal marketing team stakeholders
  • Actively follows trends in tech and digital publishing to ensure websites follow industry best practices in audience engagement, UX, SEO, and regulatory requirements
  • Forecasts risks, changes, and communicates possible issues and opportunities to stakeholders and marketing leadership teams
Requirements:
  • Bachelor's Degree in Marketing (Required)
  • 5 years of experience in web content management, UX design/management, and/or digital
  • Strong attention to detail with excellent organizational, marketing, and planning skills
  • Ability to creatively problem-solve and provide suggestions for process improvements, cost savings, or alternative execution methods
  • Self-motivated, confident, energetic, and humble leader
  • Positive attitude and strong collaboration skills with various stakeholder groups
  • Excellent communication and presentation skills
  • Demonstrated ability to grasp big-picture objectives and move quickly from concepts to actions
  • Flexible, autonomous leader who thrives in a fast-paced environment
  • Ability to travel by car or plane with overnight stays as required (5-10%)
Benefits:
  • Comprehensive Medical and Prescription coverage with 4 plan options
  • Comprehensive Dental and Vision Plans
  • On-Site Fitness Center with Free Personal Training & Group Fitness Classes
  • Voluntary Health and Dependent Care Reimbursement Accounts
  • Life, Accidental Death & Dismemberment Insurance and Dependent Life
  • Short and Long-Term Disability Coverage
  • 401(k) Plan with Sun matching contribution
  • Employee Assistance Program
  • Identity Theft Insurance
  • Legal Assistance Plan
  • Pet Insurance
  • Tuition Reimbursement program providing financial support to team members who further their formal education
  • Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
  • Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
  • Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
  • Paid Time Off including ten holidays, vacation, personal, sick time, bereavement, and pay for jury duty

Apply for this exciting opportunity today and join our team at Sun Communities

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