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Senior Email Marketing Strategist at SOREL

2 months ago

Portland, Oregon, United States Columbia Sportswear Full time

*This position operates in a hybrid model, requiring in-office attendance three days a week.*

POSITION OVERVIEW

The Senior Email Marketing Strategist at SOREL plays a crucial role within the SOREL Global Brand Marketing and North America Ecommerce teams. This individual is tasked with spearheading a comprehensive email marketing strategy aimed at enhancing customer loyalty, boosting retention rates, achieving sales growth targets, and maximizing consumer lifetime value.

This role is pivotal in driving the growth and profitability of the brand through the strategic formulation of email communications, which encompass marketing, triggered, and operational email initiatives. The Specialist will refine and elevate our current email marketing strategies, focusing on improved segmentation, relevance, and the acquisition of a qualified email database to meet brand and commerce performance objectives.

KEY RESPONSIBILITIES

  • Develop, oversee, and implement an email marketing calendar that includes timing, frequency, promotional activities, and segmentation strategies.
  • Collaborate closely with internal teams in Creative, E-commerce, Marketing, and Merchandising to develop messaging strategies and content that align with seasonal initiatives and business objectives.
  • Analyze and interpret the performance of email campaigns, utilizing insights to provide proactive recommendations for email strategies and programs.
  • Generate regular performance reports for weekly and monthly email campaigns across the entire email program.
  • Lead the development of audience segmentation and messaging strategies to enhance personalization and drive incremental sales revenue through email channels.
  • Manage and implement email optimization and testing plans to improve engagement metrics and sales objectives within the email channel.
  • Work in conjunction with data analysts to monitor and enhance testing agendas for continuous improvement of the email program.
  • Stay updated on marketing trends related to email to introduce innovative strategies and tactics to SOREL.
  • Formulate email sales and acquisition strategies while tracking performance goals, including weekly, monthly, and yearly forecasts.

IDEAL CANDIDATE

  • An avid online shopper with knowledge of best practices for digital experiences.
  • A collaborative team player who thrives in a cross-functional environment.
  • A proactive change agent, comfortable navigating ambiguity and adjusting strategies based on performance metrics.
  • A sharp, analytical thinker with strong problem-solving capabilities.

QUALIFICATIONS

  • Bachelor's Degree preferred in fields such as advertising, marketing, business administration, Ecommerce, or communications.
  • Over 5 years of experience in leading email strategy and conversion optimization initiatives within B2C/DTC retail or innovative consumer brands.
  • Proficient in leveraging data and insights to inform strategies, with hands-on experience using web tools including CMS, A/B testing tools, site analytics, and business intelligence tools. Familiarity with Emarsys or Bluecore ESPs is advantageous.
  • Adaptable to a fast-paced, deadline-driven environment, capable of managing multiple priorities with a strong sense of urgency. Experience in influencing senior leadership and presenting quantifiable results to various business levels.

#SOREL

#Hybrid

#LI-JC1

This job description serves as a general overview of the position's scope and responsibilities within the company. Columbia Sportswear is an equal opportunity employer, evaluating qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Columbia Sportswear is committed to providing reasonable accommodations to individuals with disabilities throughout the employment process. Regular full-time employees are offered a comprehensive benefits package designed to enhance overall well-being, including health insurance, retirement plans, and wellness programs.