Digital Marketing Strategist
3 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Advance Local. As a Digital Marketing Strategist, you will be responsible for managing business and growing relationships with key Automotive Dealership accounts.
Key Responsibilities:
- Managing the business and growing relationships with all stakeholders within key Automotive Dealership accounts
- Successfully launching new client campaigns and effectively communicating goals & key metrics for success while establishing the relationship post-sale
- Meeting with dealership Owners/GMs, Marketing Directors and/or GSMs in order to continue to strengthen relationships and engagement
- Utilizing data and real-time market information to make recommendations to clients regarding inventory levels, sales process, marketing efforts and areas of opportunity
- Crafting and building the story surrounding the results of existing campaigns and delivering that information to key stakeholders of the business
- Using tools such as our Platform, Google Analytics, Google Adwords, Market Share data and dealership CRM data in order to understand how campaigns are performing and make suggestions both internally and externally to build upon success
- Running and commanding the room during reporting meetings either inside the dealership or via Zoom in order to deliver campaign performance information to C-level executives within the Dealership
- Presenting areas for growth to existing clients and sister stores in order to expand business and increase success for our clients
Requirements:
- Bachelor's Degree or equivalent education and experience
- Passion for digital advertising and sales
- Minimum two years' experience in a sales or account management role, with direct experience with online marketing or media
- Minimum 3 years of experience working with automotive dealers
- Minimum 3 years of digital marketing experience, including understanding of SEO/Search/Display/Video/Social Media Marketing/lead generations
- Minimum 3 years of account management experience, which includes having upselling goals on services mentioned above
- Strong team collaboration experience
- Assertive, goal-oriented and self-motivated
- Ability to manage multiple projects and work under deadlines with outstanding organization skills
- Professional communication skills, to work directly with customers
- Superior knowledge of digital advertising products, (display, search engine marketing, search engine optimization), with the ability to learn new technology
- Ability to proactively troubleshoot and find creative solutions
- Experience with Google Analytics; Google AdWords certifications preferred
About Us:
Advance Local is a leading media group in the United States, operating in over 20 cities and reaching 52+ million people monthly with our quality, real-time journalism and community engagement. We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds.
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