Digital Content Strategist
11 hours ago
Portland General Electric is seeking a highly skilled Digital Content Strategist to join our team. As a key member of our Digital Publishing and Performance team, you will be responsible for creating and distributing digital content across multiple platforms to optimize audience engagement.
Key Responsibilities:
- Develop and implement digital content strategies to achieve corporate communication goals.
- Collaborate with the communications team to ensure high-quality content production and strategic placement.
- Analyze data to refine content and optimize digital campaigns.
- Design and execute A/B tests to test different versions of content or digital assets.
- Present data insights to stakeholders in a clear and compelling manner.
Requirements:
- Bachelor's degree in journalism, marketing, writing, or a related field.
- At least 5 years of experience in writing, data analysis, metrics reporting, or a similar field.
- Advanced proficiency in office software, digital marketing platforms, project management tools, data analytics, content management systems, and team collaboration tools.
Success Metrics:
- Effectively producing and distributing digital content that maximizes audience engagement.
- Working in sync with the communications team to meet company goals.
- Continuously enhancing content based on performance insights and tests.
Preferred Skills:
- Experience with A/B creative testing.
- Benchmarking and competitor benchmarking.
- Data analysis and performance optimization.
Years of Experience: 6-10 years.
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