Social Media Content Strategy Associate Manager

2 weeks ago

Philadelphia Pennsylvania, United States Anthropologie Full time

Position Overview:
Anthropologie is in search of a Social Media Content Strategy Associate Manager.

The Associate Manager will be tasked with the ideation and creation of social-first content, primarily focusing on Instagram. This role includes overseeing the Commissioned Creator initiative and aiding in the storytelling process on Instagram to enhance brand visibility and engagement through a creative approach for Anthropologie's organic social media platforms.


We are looking for a candidate who will advocate for and celebrate brand creativity, possessing a keen interest in social trends, influencer content, social strategy, and achieving set objectives.

You will play a vital role within the Social Media Content team, collaborating closely with various departments such as Creative, Copy, and Merchandising to ensure that content aligns with Anthropologie's brand guidelines and marketing goals while adhering to social media best practices.


Key Responsibilities:


Oversee the execution and development of the Commissioned Creator initiative across Anthropologie Group brands, which includes managing timelines, outreach, negotiations, agreements, product procurement, and invoice processing.

Support the Senior Manager in selecting Commissioned Creators and developing creative briefs in collaboration with the Creative, Styling, and Merchandising teams.

Organize and manage Commissioned Creator and Social assets, facilitating communication for Operational and Paid Social Team requirements.


Contribute to the brainstorming of social-first content ideas for the Anthropologie Group accounts, focusing on current trends and product priorities (IG Feed, IG Stories, TikTok).

Assist in quarterly reporting on Commissioned Creator and Social content performance metrics.

Help maintain the monthly Content budget, ensuring alignment with financial protocols.


Assist the Senior Manager in managing the weekly Instagram in-feed schedule for the Anthropologie Group channels, tracking weekly updates, asset management, and content organization in collaboration with the Merchandising and Creative Teams.

Support the Senior Manager in creating one-pagers, marketing briefs, brand presentations, and other necessary documents and reports as required.

Conduct weekly research on new Commissioned Creator talent, creative strategies, and social-first trends.

Investigate and develop content ideas, platform trends, and competitor insights on a weekly basis.

Oversee the weekly Instagram User-Generated Content (UGC) process across Anthropologie Group channels and identify opportunities for reposting.

Assist with event coverage and social content creation as needed (IG Story coverage, short-form video).

Maintain a comprehensive understanding of the brand's products, creative standards, customer policies, and overall market landscape.

Qualifications:
3-4 years of experience in a social media role within a prominent brand or agency.

A positive and energetic individual.

Experience in professional interactions with influencers, content creators, or external contractors through written communication.

In-depth knowledge of social media platforms, particularly Instagram and TikTok.

Strong understanding of Anthropologie's creative and brand standards, the fashion industry, and the influencer market.

Meticulous attention to detail with proven time management and organizational skills.

Highly organized, methodical, and efficient.

Innovative and eager to contribute ideas.

Self-driven and adept at managing multiple projects concurrently.

Awareness of trends and developments in the social media and influencer landscape.

A collaborative team player who remains composed in high-pressure and fast-paced environments.

Exceptional attention to detail with a proven ability to manage competing priorities and meet deadlines effectively.

Experience in videography, photography (iPhone and/or digital), and content editing is a plus.

#LI-EC1 #Anthropologie

Benefits:
URBN provides a comprehensive array of Perks & Benefits to its employees. The availability and eligibility for specific benefits may vary based on location and employment status. Benefits include medical, dental, vision, paid time off, generous employee discounts, retirement savings, and much more. For additional information, please visit our website.

Diversity Statement:
URBN values diversity and is committed to fostering an inclusive environment for all employees.

We proudly offer equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.

We are dedicated to creating a safe, fair, and respectful workplace. To ensure compliance with our non-discrimination and anti-harassment policies, we provide anti-harassment training to managers and employees.

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