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Senior Manager, Social Media

3 months ago

Philadelphia, United States Calcium+Company Full time
Job DescriptionJob DescriptionJOB DESCRIPTION
Senior Manager, Social Media
PRotein Public Relations

 Job Summary
We are seeking a highly skilled and strategic Senior Manager, Social Media to join our growing social media team. This role is pivotal in crafting and executing innovative social media strategies that align with our client’s business goals, enhance brand awareness, and foster engagement with key audiences. The ideal candidate will have a strong background in social media management, content creation, and data-driven strategy. You are on-trend in the social and digital space, having your fingers on the pulse of the rapidly evolving social/digital ecosystem and guidelines for the health industry, and are laser-focused on delivering measurable business solutions for clients.
 Principal Responsibilities (Duties may include, but are not limited to all or some of the following)
Social Media
  • Utilize third-party social listening tools to compile data and key insights around disease states, companies, competitors, products, and events
    • Ability to derive recommendations and next steps from this data to present to clients
  • Monitor social conversations and provide recommendations for engaging with audiences
  • Compile analytics reports for outlining social channel performance and recommendations for future optimizations
  • Collaborate with VP of Social and Influence to develop social strategy recommendations for clients
  • Ability to educate clients on compliance rules and the FDA and FTC regulations guiding social media and influencer efforts in highly regulated industries

Content Creation
  • Ability to research and write/advise on copy for client and Calcium+Company social media accounts
  • Create compelling art assets (graphics and videos) for use on social media accounts
  • Draft and present creative briefs to Calcium+Company creative teams (art and copy)
  • Represent social at on-site shoots or events that may require real-time content creation

Influencer
  • Assist with the full execution of a paid influencer roadmap, including ideation, identification, contracting, co-creation, launch, and ongoing management

Paid Social
  • Create paid social media recommendations and strategies
  • Assist in managing partnerships with paid media vendors or agencies


Job Qualifications (Skills/Requirements) 
  • 3-4 years of experience in marketing, advertising, or communications
  • Experience executing and managing social media & influencer campaigns across channels
  • Experience with Photoshop, InDesign, or other relevant software to create and edit social media content
  • Ability to prioritize multiple tasks with an array of deadlines
  • Ability to work independently, be self-directed and demonstrate initiative
  • Strong organizational and time management skills
  • Ability to be client-facing, and when required, lead client calls and presentations
  • Experience working in the pharmaceutical/healthcare industry or other highly regulated spaces
  • Experience executing all aspects of a paid social media campaign, including targeting recommendations, platform selection, ad type selection, placing ads, and optimizing for performance
  • Must be legally authorized to work in the United States
  • Applicant must be able to work 40 hours per week during regular ET zone business hours
  • Ability to think critically and strategically


About Calcium+Company 

Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (brand advertising), Vitamin MD (medical communications), PRotein (public relations), and Amino (oncology advertising).

We are proud of our work but equally proud of our culture and were ranked one of MM+M’s 2022 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis.
 

 
 For U.S. Job Seekers, it is the policy of Ca+Co to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.  

 

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