Head of Marketing and Business Development

4 days ago


Boston, Massachusetts, United States Fawkes IDM Full time

Job Title: Head of Marketing and Business Development

About Fawkes IDM

Fawkes IDM is a forward-thinking organization that seeks a highly experienced Head of Marketing and Business Development to lead our marketing and business development efforts. As a key member of our team, you will be responsible for driving growth and client acquisition through strategic planning and execution.

Estimated Salary: $180,000 - $250,000 per year

Job Description:

The Head of Marketing and Business Development will work closely with our lawyers and practice groups to develop and implement business development and marketing plans to drive growth and client acquisition. Key responsibilities include:

  • Leading the development and implementation of business development and marketing strategies to drive growth and client acquisition;
  • Working closely with our lawyers and practice groups to identify opportunities for cross-selling and implementing strategies to strengthen key client relationships;
  • Developing and maintaining comprehensive knowledge of our practice groups, including attorney experience and firm trends;
  • Maintaining up-to-date marketing materials for each practice group, including lists of experience and descriptions;
  • Handling submissions for assigned practice groups, such as directory entries and awards;
  • Coordinating meetings for practice groups, including understanding collaborative efforts between subgroups;
  • Developing business development and marketing plans for assigned practice groups and relevant lawyers;
  • Collaborating with the business development team to identify opportunities for cross-selling and implementing strategies to strengthen key client relationships;
  • Coaching and supporting lawyers in their business development and relationship-building efforts;
  • Planning and overseeing events, CLEs, sponsorships, speaking and writing opportunities, and other targeted marketing activities;
  • Collaborating on PR, communications, and digital marketing initiatives by identifying current issues and assessing lawyers' ability to provide commentary or write articles;
  • Creating key messages to position the firm in the market;
  • Conducting research on industry trends, potential clients, and competitors' marketing activities to identify issues that may affect clients' businesses and propose actions to capitalize on them;
  • Directing and managing marketing staff and resources to support individual lawyer and practice group marketing efforts;
  • Managing and overseeing business development budgets;

Requirements:

  • Bachelor's degree (with an emphasis in marketing or business preferred);
  • 10+ years of experience as a business development/marketing professional at a law firm;
  • Experience in Corporate and Tax;
  • Proven experience supporting growth and client acquisition.


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