Director of Demand Generation

3 weeks ago


Chicago, Illinois, United States Hubstaff Full time
Unlock Growth with Our Demand Generation Team

We're seeking a seasoned Director of Demand Generation to spearhead our content and SEO teams, driving scalable lead acquisition strategies and accelerating Hubstaff's growth.

This full-time, remote role reports to our SVP of Marketing and offers a dynamic, fast-paced environment with multiple projects to manage.

Key Responsibilities:
  • Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives
  • Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture
  • Drive the creation and optimization of content that attracts, engages, and converts our target audience
  • Collaborate with the SEO team to develop and implement SEO strategies to improve organic search rankings and drive organic traffic
  • Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads
  • Partner with performance media agencies to create and optimize efficient and effective paid search, paid social, display, and video campaigns
  • Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs
  • Utilize data analytics to measure, optimize, and report out on the effectiveness and ROI of demand generation campaigns
  • Manage relationships with external consultants, vendors, and contractors to ensure timely and effective execution of demand generation initiatives
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field
  • Minimum of 7 years of experience in demand generation, inbound marketing, or related roles, with at least 3 years in a leadership position
  • Strong understanding of SEO principles, content marketing strategies, and lead generation tactics
  • Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.)
  • Exceptional analytical skills with the ability to interpret data and make data-driven decisions
  • Experience managing and collaborating with external consultants, vendors, and contractors
  • Preferable to have proven experience in B2B SaaS marketing, ideally within a product-led growth company
  • Excellent communication, leadership, and project management skills
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
What We Offer:
  • Competitive salary range: $145K - $175K USD (based on experience, performance, and skills demonstrated throughout the hiring process)
  • 25 days of PTO/year, access to good private medical insurance, 401k, annual bonuses to cover expenses with equipment or training, annual salary increases (performance reviews), and annual bonuses (based on reaching specific goals)
  • Opportunities for professional growth and career advancement in a dynamic, remote work environment
  • Annual retreats to foster team bonding and collaboration

Hubstaff is a fast-growing B2B SaaS product in its growth stage, empowering people to have their most productive workday. We're dedicated to nurturing a remote culture that thrives on healthy relationships among coworkers.

Ready to join our team and drive innovation in demand generation? Apply now and take the first step towards a rewarding career with Hubstaff



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