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Demand Generation Director

4 weeks ago

Chicago, Illinois, United States Morae Full time
Job Title: Demand Generation Director

Morae Global is seeking a Demand Generation Director to drive the growth of our organization by developing and implementing strategies to generate new business opportunities and increase market presence.

This role requires a blend of marketing acumen, strategic thinking, and an understanding of the legal services industry.

Key Responsibilities:

  • Develop and execute targeted campaigns to attract potential clients and generate high-quality leads.
  • Utilize a mix of digital marketing, content marketing, SEO, SEM, and social media strategies to drive demand.
  • Identify and engage with potential clients through email marketing, webinars, and other outreach methods.
  • Conduct thorough research to identify market trends, competitive landscape, and client needs.
  • Analyze data to assess the effectiveness of demand generation strategies and make data-driven decisions.
  • Plan and manage demand generation campaigns from concept to execution.
  • Coordinate with internal teams to align campaign strategies with business goals.
  • Track and report on campaign performance, including lead quality, conversion rates, and ROI.
  • Develop compelling content that resonates with target audiences.
  • Foster relationships with potential clients and key stakeholders through targeted outreach and networking events.
  • Provide insights and recommendations to the sales team based on client interactions and feedback.
  • Work with senior management to define demand generation objectives and key performance indicators (KPIs).
  • Develop and implement strategies to achieve set objectives and drive business growth.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree or certification in marketing or business development is a plus.
  • Proven experience in demand generation, marketing, or business development, preferably within the legal services industry.
  • Strong understanding of digital marketing tools and techniques, including SEO, SEM, and social media platforms.
  • Excellent analytical skills with the ability to interpret data and make informed decisions.
  • Exceptional communication and interpersonal skills, with the ability to build relationships and engage with clients effectively.
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.

About Morae:

Morae is a dynamic, high-growth organization that provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry.

We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely, and diversity of thought, cultures, communities, and points of view is embraced.

Our team has the vision to create an effective solution for any business problem and the experience to execute that vision.