Director of Demand Generation
2 days ago
We are seeking a highly skilled and data-driven Director of Demand Generation to lead our content and SEO teams and drive scalable lead acquisition strategies for Hubstaff.
Key Responsibilities:- Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives
- Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture
- Drive the creation and optimization of content that attracts, engages, and converts our target audience
- Collaborate with the SEO team to develop and implement SEO strategies to improve organic search rankings and drive organic traffic
- Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads
- Partner with performance media agency to create and optimize efficient and effective paid search, paid social, display, and video campaigns
- Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs
- Utilize data analytics to measure, optimize, and report out on the effectiveness and ROI of demand generation campaigns
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 7 years of experience in demand generation, inbound marketing, or related roles, with at least 3 years in a leadership position
- Strong understanding of SEO principles, content marketing strategies, and lead generation tactics
- Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.)
- Exceptional analytical skills with the ability to interpret data and make data-driven decisions
- Experience managing and collaborating with external consultants, vendors, and contractors
- 25 days of PTO/year
- Access to good private medical insurance
- 401k
- Annual bonuses to cover expenses with equipment or training
- Annual salary increases (performance reviews)
- Annual bonuses (based on reaching specific goals)
Hubstaff is a fast-growing B2B SaaS product in its growth stage. Our overarching vision is to empower people to have their most productive workday. Catering to companies with remote teams, we specialize in crafting tools for businesses across various sizes and industries. With a global team exceeding 100 individuals spanning over 30 countries, we're dedicated to nurturing a remote culture that thrives on healthy relationships among coworkers.
At Hubstaff, you'll have the opportunity to make a significant impact, driving innovation and shaping the future of remote work solutions while working alongside a talented and diverse team committed to excellence. Additionally, Hubstaff offers robust career paths and numerous opportunities for professional growth, where you can expand both your skills and responsibilities, advancing your career in exciting new directions.
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