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BDM Leader
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As a Business Development Manager at Diageo, you will be responsible for leading consumer and trade demand generation for our brands in the market. This role requires a strong understanding of the beverage alcohol category and the ability to develop and implement winning brand, customer, and portfolio plans tailored for the market.
Key Responsibilities
- Builds demand for our brands by locating, defining, and executing against the most important business/category opportunities in the market.
- Has a strong, trusted business relationship with the most important customers in the market.
- Closely monitors standard brand performance metrics to ensure efforts are delivering against market/brand/customer expectations.
- Agrees category specific targets, timing, and KPIs for in-market sales and agency partners.
- Locates potential business opportunities by contacting potential partners.
- Inputs directly to the development of local/in-market category and channel plans for specific category and constituent brands.
- Leads local category & associated brand education opportunities and coordinates learning plans with Diageo and third-party personnel.
Requirements
- BA in business administration or a related field required.
- 3-5 years of sales & brand activation experience.
- Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits.
- Experience of beverage alcohol category and familiarity with On, Off, and Non-Premise channel landscape.
- Category expertise - deep Diageo & competitor brand understanding.
- Negotiation skills - can manage local negotiations, including sponsorship agreements.
- Strong relationship building - based on transparency, empathy & trust.
- Sales Analysis - knows how to read sales and demand creation metrics - knows when intervention is necessary.
- Territory management - understands the BevAlc route to market and how to compliantly influence outcomes.
About Diageo
Diageo is a global leader in the beverage alcohol industry, with a portfolio of iconic brands and a commitment to diversity and inclusion. We believe that our diverse and inclusive culture makes for a better business and a better world. We are looking for talented individuals who share our values and are passionate about building brands that consumers love.
