Strategic Demand Generation Director
4 weeks ago
Job Title: Strategic Demand Generation Director
Job Summary: We are seeking a highly skilled Strategic Demand Generation Director to lead our demand generation efforts and drive pipeline creation and revenue growth for CCC Intelligent Solutions. The ideal candidate will have a strong background in digital marketing, a deep understanding of optimization requirements in each stage of the retention journey and buyers' journey, and excellent analytical expertise to set measurable goals and evaluate campaign effectiveness.
Key Responsibilities:
- Architect a scalable demand generation function in alignment with overall marketing and business objectives that drives pipeline and interest from existing and new customers.
- Oversee all inbound demand generation channels, including email, digital advertising, SEM, webinars, paid social, content syndication, paid third-party programs, hosted webinars, sponsored physical (and digital) events, and others.
- Oversee the Account-Based Marketing program in its entirety, including selecting and implementing the right technology, digital advertising, keyword groups, and back-end processes.
- Oversee demand generation campaign performance in terms of evaluating results tactic by tactic and optimizing performance over time, testing variables in the plan to improve future performance.
- Manage and optimize the budget allocation across campaigns.
- Oversee the configuration and build of campaigns within marketing automation software.
- Identify content needs for campaigns and work with the content strategy and development teams to create campaign content.
- Oversee the A/B testing of campaigns to increase success rate.
- Maintain a feedback loop between account management and Marketing to optimize cross-sell campaigns and identify opportunities for improvement.
- Work with the Portfolio Marketing team to create compelling and consistent messaging for email and nurture programs.
- Work with the Digital Marketing team to drive efficient processes for website conversions.
- Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments.
- Evaluate, select and manage outside vendors that contribute to demand generation.
- Monitor existing and developing technologies to continuously improve demand generation efforts.
- Oversee email deliverability, database hygiene, subscription management, and compliance with opt-in laws and regulations.
- Oversee compliance with CAN-SPAM, CCPA, and other privacy laws.
- Oversee the development databases targeting key markets and verticals.
- Create a strong team culture that aligns with CCC's values.
Qualifications:
- 8+ years of demand generation experience, preferably in insurtech, automotive, or other B2B SaaS software companies, or 2+ years of leading the demand generation function for a B2B SaaS software company.
- Expert in digital marketing techniques, including PPC, lead scoring, nurturing programs, list management, segmentation, and targeting.
- Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
- Deep understanding of optimization requirements in each stage of the retention journey and buyers' journey.
- Proficiency with Forrester Decisions B2B frameworks, including the Forrester Decisions demand unit waterfall.
- In-depth knowledge of Pardot, Salesforce, 6Sense, Google Analytics, Google AdWords, LinkedIn, and Clearslide are strongly desired.
- Collaborative and influential with peers.
- Strong team leadership and people skills.
- Deep understanding of full-funnel performance marketing & growth levers.
- Outstanding English communication and language skills.
About CCC Intelligent Solutions:
CCC Intelligent Solutions employees are part of an inclusive culture that brings together diverse backgrounds and perspectives. Our team is defined by our values of: Integrity, Customer-Focus, Innovation, Diversity & Inclusion, and Tenacity. Together, we help our clients and each other achieve new goals.
CCC is committed to providing employees with opportunities to advance their careers and skillsets. CCC team members receive access to training and education reimbursement is available. CCC offers competitive compensation and generous benefits. Health insurance, PTO, 401K, are just some of the benefits available to team members.
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