Digital Marketing Coordinator

2 weeks ago

Saginaw, Michigan, United States LUXURY BRAND PARTNERS L Full time
Job Summary

The ONE/SIZE E-Commerce & Digital Marketing team is expanding its capabilities. As a Digital Marketing Coordinator, you will play a crucial role in developing and executing digital marketing strategies that drive traffic to our D2C site and support our paid social program.

The core responsibilities of this position include the day-to-day management and optimization of paid social channels that drive to our D2C site. You will also be responsible for providing TikTok Affiliate outreach on a daily, weekly, and monthly basis in support of all digital activations.

This role will report directly to the Sr. Paid Social Marketing Manager and will work closely with them to enhance and optimize the strategy for overall growth of the entire paid social program that involves driving new customer acquisition.

Key Responsibilities

  • Develop and execute digital marketing strategies that drive traffic to our D2C site and support our paid social program.
  • Manage and optimize paid social channels that drive to our D2C site.
  • Provide TikTok Affiliate outreach on a daily, weekly, and monthly basis in support of all digital activations.
  • Work closely with the Sr. Paid Social Marketing Manager to enhance and optimize the strategy for overall growth of the entire paid social program.
  • Collaborate with the team to develop and execute creative campaigns that drive engagement and conversions.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to drive business growth.

Requirements

  • A minimum of 2 years of hands-on Paid Media or Digital Media Buying experience.
  • Self-starter, self-motivated, and proactive individual.
  • Critical, forward thinker in terms of the digital landscape.
  • Highly analytical, data-driven individual with excellent problem-solving skills.
  • Excellent written and verbal communications skills, with the ability to effectively communicate with cross-functional teams.
  • Proficiency in handling large volumes of data and creating reports via Google Sheets and Microsoft Excel.
  • Highly organized and able to multi-task, with a strong attention to detail.
  • Shopify experience is a plus.

Physical Demands

Lifting:

Exerting up to 30 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.


Reaching:
Extending hands and arms in any direction.

Sitting:
Must be able to remain in seated, stationary position throughout workday.

Luxury Brand Partners is proud to be an Equal Opportunity Employer committed to supporting the BIPOC community. All applicants will be considered for employment without attention to race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or related conditions (including breastfeeding), or any other basis protected by law. Luxury Brand Partners will not tolerate discrimination or harassment based on these characteristics and has a strict no-retaliation policy. Luxury Brand Partners does not accept unsolicited referrals or resumes from any recruiting agencies. Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF).

Disclaimer:
The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as candidate's qualifications, experience, and geographic location.

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