Marketing Director

3 weeks ago

Saginaw, Michigan, United States The Dow Event Center Full time
Job Summary

The Marketing Manager is responsible for creating and implementing communications and marketing programs for The Dow Event Center, including event and venue marketing campaigns.

This role works directly with facility partners to create, execute, and maintain marketing functions to maximize effectiveness and achieve revenue goals.

Key Responsibilities
  • Manages marketing, advertising, and communications programs to create local, regional, and national awareness.
  • Develops innovative advertising, public relations, and social media strategies to create new avenues of revenue for the facility.
  • Creates and supervises complete marketing plans for events, including all available services.
  • Develops marketing materials and procedures to function as an in-house advertising/PR agency.
  • Manages e-mail marketing, social media campaigns, and website.
  • Develops, maintains, and provides analytics about the facility website, social media, and e-mail marketing program.
  • Monitors traditional and digital ad campaigns.
  • Provides post-event reports, analysis, and regular status reports on marketing programs.
  • Coordinates promotions and special events with event promoters and facility personnel.
  • Manages the public relations image (brand) of the facility.
  • Acts as facility spokesperson and liaison with the general public.
  • Assists the General Manager with Crisis Management concerns and strategy.
  • Handles social media and press-related duties during events.
  • Assists with sales and implementation of sponsorship, private events, and premium programs.
Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and Experience: Bachelor's degree or equivalent experience.

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