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Growth Marketing Specialist

4 months ago

Boston Massachusetts, United States Aura Full time
About Aura

Aura is a pioneering e-commerce operating system that empowers Amazon sellers to maintain competitive pricing and drive profitability through our repricing software and analytics tools.

The Opportunity

We're seeking a dynamic and data-driven Growth Marketing Specialist to spearhead our growth initiatives and drive user acquisition through content, partnerships, and in-person events.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy, focusing on content creation, partnerships, and in-person events
  • Create engaging daily/weekly content for our blog and social channels
  • Identify, test, and scale new growth channels beyond our current paid acquisition focus
  • Dive deep into our analytics data (Intercom, Mixpanel, etc.) for channel optimization
  • Identify new affiliate partners and deepen relationships with current partners
  • Strategically allocate and manage our monthly marketing and sales budget
  • Develop standards, processes, and tools to drive significant impact and efficiency
  • Interface with our marketing agencies for Google Ads and SEO
  • Work directly with the founders to identify and pursue new growth opportunities
Requirements
  • 3-7 years of relevant, hands-on work experience in B2B SaaS marketing
  • In-depth knowledge of demand generation, digital marketing, and content creation
  • Strong data analysis skills with a proven track record of data-driven decision making
  • Excellent written and verbal communication skills
  • Ability to work autonomously and manage multiple projects simultaneously
  • Proactive problem-solver with a knack for identifying and addressing challenges
  • Adaptable and quick learner, comfortable with rapid change and ambiguity
  • Experience in fast-paced, high-growth startup environments (preferred)
  • Passion for the future of retail and technological innovation in e-commerce
What We Offer
  • Hybrid work arrangement with flexible remote days
  • Comprehensive health insurance and 80% coverage
  • Bright and sunny office space in Downtown Crossing
  • New equipment and accessories for optimal performance
  • Competitive salary and equity options
  • Take-what-you-need PTO policy
  • Team retreats and opportunities for growth and development