Salesforce Marketing Cloud Specialist

2 weeks ago


Newport Beach, California, United States LEDGENT Technology & Engineering - Roth Staffing Companies, L.P. Full time

Position Overview:

We are seeking a skilled Salesforce Marketing Cloud Consultant to spearhead the deployment and integration of Salesforce Marketing Cloud within our current Salesforce framework. The successful candidate will be tasked with configuring, customizing, and implementing Salesforce Marketing Cloud to align with our organizational goals and marketing initiatives. This position necessitates close collaboration with various teams to ensure a smooth integration that enhances our marketing capabilities and boosts customer engagement.

Key Duties:

  1. Implementation & Integration: Oversee the comprehensive implementation of Salesforce Marketing Cloud, encompassing Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder, ensuring seamless connectivity with Salesforce CRM.
  2. Requirement Analysis: Collaborate with stakeholders from marketing, IT, and sales departments to gather requirements and convert business needs into technical solutions within Salesforce Marketing Cloud.
  3. System Configuration: Configure Salesforce Marketing Cloud, including data extensions, API integrations, and custom scripting (AMPscript), to fulfill business requirements and guarantee optimal system performance.
  4. Data Migration & Management: Supervise the transfer of data from existing systems into Salesforce Marketing Cloud, ensuring data integrity, appropriate segmentation, and effective utilization of Audience Builder for targeted marketing campaigns.
  5. Custom Development: Create tailored solutions within Salesforce Marketing Cloud, including intricate email templates, dynamic content, and automated workflows to support personalized marketing initiatives.
  6. Training & Support: Deliver training and assistance to marketing and sales teams on Salesforce Marketing Cloud best practices, ensuring successful adoption and effective use of the platform.
  7. Testing & Quality Assurance: Execute comprehensive testing of the implemented solutions, including end-to-end campaign execution, to ensure all components function as intended prior to launch.
  8. Reporting & Optimization: Establish and configure reporting dashboards and analytics within Salesforce Marketing Cloud. Monitor system performance and provide recommendations for optimization and continuous enhancement.
  9. Compliance & Security: Ensure that all implementations comply with data protection regulations and that security best practices are adhered to throughout the implementation process.
  10. Project Management: Oversee the project timeline, deliverables, and milestones for the Salesforce Marketing Cloud implementation, coordinating with internal teams and external partners as necessary.
  11. Post-Implementation Support: Provide ongoing support and troubleshooting for Salesforce Marketing Cloud issues following implementation, ensuring system stability and continuous alignment with business requirements.

Qualifications:

  1. Bachelor's degree in Information Technology, Computer Science, Marketing, Business, or a related field.
  2. Expert-level experience with Salesforce Marketing Cloud, focusing on implementation, configuration, and integration.
  3. Strong understanding of Salesforce CRM and its integration with Marketing Cloud.
  4. Proficiency in HTML, CSS, AMPscript, and SQL for custom development within Salesforce Marketing Cloud.
  5. Demonstrated experience in project management and cross-functional collaboration.


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