Senior Marketing Activation Specialist

1 day ago

Ann Arbor, Michigan, United States Thomson Reuters Full time

About the Role

We are seeking a highly skilled Senior Marketing Activation Specialist to join our Demand Generation Activation team at Thomson Reuters. As a key member of our marketing organization, you will play a critical role in driving business growth through the development and execution of multi-channel marketing campaigns.

Key Responsibilities

  • Partner with cross-functional teams to build and execute tactical marketing strategies that support quarterly and annual campaign plans, driving demand for our Legal products and services.
  • Develop and orchestrate integrated channel initiatives and tactics, including paid digital, paid social, nurture, email, events, and more, to achieve business objectives.
  • Project manage campaign deliverables to ensure timely execution and meet monthly and quarterly goals.
  • Coordinate the setup and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to activate planned campaigns.
  • Understand the customer journey to create and execute tactics aligned with each stage of the buyers' journey, focusing on delivering seamless, frictionless customer experiences that attract, nurture, and qualify new leads and accelerate opportunities for Sales.
  • Activate provided budgets, forecast and track spend, and achieve high ROI.
  • Identify and memorialize best practices and learnings to fuel the development of playbooks.
  • Own tasks and deliverables needed to develop and implement marketing programs.
  • Creatively problem-solve to ensure smooth and timely program execution.
  • Work with cross-functional teams to evaluate and report on campaign performance.
  • Deliver effective marketing funnels from lead to closed sale.
  • Manage Partner SLAs.
  • Meet and improve performance benchmarks by tactic.
  • Activate and manage marketing budgets.
  • Maintain or exceed quality expectations.

About You

To be successful in this role, you will have:

  • A BA or BS degree in marketing or a related field.
  • 4+ years of experience in marketing activation strategy, channel implementation, and optimization.
  • Strong project management skills and outstanding communication abilities.
  • The ability to manage multiple deliverables simultaneously.
  • Paid digital experience and success is strongly desired.
  • Strong collaboration, teamwork, and relationship-building skills across multiple levels and functions in the organization.
  • The ability to learn and leverage new tools, processes, and systems.
  • A good understanding of modern demand generation technologies and systems.
  • A passion for accurate follow-through of program details while maintaining team speed.
  • A team player with a growth mindset and a track record of proactively helping teams achieve objectives.

  • Senior Marketing Activation Specialist

    1 day ago

    Ann Arbor, Michigan, United States Thomson Reuters Holdings Inc Full time

    About the RoleIn this exciting opportunity as a Senior Marketer, Demand Generation Activation, you will:Collaborate with campaign planning and marketing strategy to build and execute tactical plans that generate demand for Legal products and services, meeting qualified lead and revenue targets.Orchestrate the development of integrated channel initiatives and...

  • Senior Brand/Product Marketing Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States University of Michigan Full time

    Senior Brand/Product Marketing SpecialistPosition OverviewThe primary role of the Senior Brand/Product Marketing Specialist is to support the development, execution, and assessment of marketing initiatives and programs for designated service lines and departments.Organizational MissionAt the University of Michigan, we are dedicated to enhancing the health of...

  • Senior Procurement Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States Truck Hero Full time

    Senior Procurement SpecialistThe Senior Procurement Specialist is tasked with overseeing and coordinating the procurement operations within the organization. This position requires a thorough analysis of market trends to effectively manage supply risks and optimize overall costs. The Senior Procurement Specialist works collaboratively across departments to...

  • Senior Corporate Tax Sales Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States Thomson Reuters Holdings Inc Full time

    We are currently seeking a Senior Corporate Tax Sales Specialist to join our dynamic team at Thomson Reuters Holdings Inc. This role is pivotal within our USA market, and we are looking for a dedicated individual who is enthusiastic about a career in sales. This position focuses on enterprise sales, where the selected candidate will be instrumental in...

  • Medical Care Specialist

    56 minutes ago

    Ann Arbor, Michigan, United States Trinity Health Senior Communities Full time

    Job Summary:We are seeking a compassionate and skilled Medical Care Specialist to join our team at Trinity Health Senior Communities. As a Medical Care Specialist, you will play a vital role in providing exceptional care and support to our residents, ensuring their physical, emotional, and spiritual well-being.Responsibilities:• Provide personalized care...

  • Marketing Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States HDR Full time

    At HDR, our employee-owners are dedicated to fostering an inclusive atmosphere where every individual is appreciated and respected. We strive to create a space where everyone can express their true selves and innovative ideas daily.As we endeavor to integrate diversity, equity, and inclusion into our operations and cultivate a sense of belonging within the...

  • Senior Procurement Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States RealTruck Full time

    Welcome to RealTruckWe are seeking a Senior Procurement Specialist to oversee our corporate purchasing operations. In this pivotal role, you will be tasked with strategizing, directing, and managing procurement activities. Your responsibilities will include leading the Request for Quotation (RFQ) analysis, collaborating on sourcing strategies, and selecting...

  • Marketing Project Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States HDR Full time

    At HDR, our employee-owners are dedicated to fostering an inclusive atmosphere where every individual is recognized and appreciated, empowering everyone to express their true selves and innovative ideas at work.As we strive to integrate diversity, equity, and inclusion into our operations and cultivate a sense of belonging within the organization and our...

  • Senior Financial Specialist

    8 hours ago

    Ann Arbor, Michigan, United States University of Michigan Full time

    {"Job Title": "Senior Financial Specialist", "Job Summary": "The University of Michigan Transportation Research Institute (UMTRI) is seeking an experienced Senior Financial Specialist to manage financial matters associated with UMTRI. The successful candidate will work closely with the Unit Administrator to oversee administrative functions, including...

  • Senior Manufacturing Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States Macom Technology Solutions Holdings, Inc. Full time

    MACOM Technology Solutions Holdings, Inc. is a leader in the design and production of semiconductor solutions for various sectors including Data Center, Telecommunications, and Industrial and Defense applications. With a strong presence in Lowell, Massachusetts, MACOM operates multiple design centers and sales offices across North America, Europe, and Asia....

  • Marketing Communications Specialist

    1 day ago

    Ann Arbor, Michigan, United States KLA Full time

    About the RoleWe are seeking a highly skilled Marketing Communications Specialist to join our team at KLA. As a key member of our global communications team, you will be responsible for developing and managing communications assets that highlight the value and differentiation of KLA's products and portfolio solutions.Key ResponsibilitiesLeverage top-level...

  • Client Engagement and Marketing Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States Imber Wealth Advisors, Inc. Full time

    Are you a reliable and detail-oriented professional with exceptional interpersonal abilities and a commitment to client satisfaction? Imber Wealth Advisors, Inc. is looking for a dedicated Client Engagement and Marketing Specialist to assist the Marketing Director in implementing marketing initiatives while delivering outstanding service to our clients and...

  • Client Engagement and Marketing Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States Imber Wealth Advisors, Inc. Full time

    Are you a reliable and detail-oriented professional with exceptional interpersonal abilities and a commitment to client satisfaction? Imber Wealth Advisors, Inc. is looking for a dedicated Client Engagement and Marketing Specialist to assist the Marketing Director in implementing marketing initiatives while delivering outstanding service to our clients and...

  • Senior Procurement Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States RealTruck Group Inc Full time

    Senior Procurement Specialist at RealTruck Group IncOVERVIEWThe Senior Procurement Specialist plays a crucial role in overseeing corporate purchasing operations, which includes analyzing requests for quotations (RFQs), making sourcing choices, selecting suppliers, and negotiating contracts to ensure that procured materials align with manufacturing standards...

  • Caregiver - Senior Helpers Ann Arbor

    4 days ago

    Ann Arbor, Michigan, United States Senior Helpers - Ann Arbor Full time

    Job DescriptionSenior Helpers Ann Arbor is a reputable home care company that provides in-home non-medical senior assistance services. We are seeking a compassionate and caring individual to join our team as a Caregiver.Responsibilities:Provide personal care and assistance to clients in the comfort of their own homesEngage in conversations and activities...

  • Marketing and Communications Specialist

    4 weeks ago

    Ann Arbor, Michigan, United States University of Michigan Health System Full time

    How to ApplyA cover letter is required for consideration for this position and should be attached as the first page of your resume and must specifically address the required qualifications of the position. Candidates that do not include a cover letter and indicate how they meet the required qualifications will not be considered for the position.Job...

  • Senior Medical Support Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States Veterans Affairs, Veterans Health Administration Full time

    Position Overview:The incumbent functions as a Senior Medical Support Specialist within the Radiology/Nuclear Medicine Service. This role involves working collaboratively within an interdisciplinary coordinated care delivery framework.Key Responsibilities:The Senior Medical Support Specialist plays a vital role in managing and prioritizing the scheduling of...

  • Senior Power Engineering Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States HDR Full time

    About UsAt HDR, we excel in engineering, architecture, environmental, and construction services. While we are renowned for enhancing communities through high-performance buildings and intelligent infrastructure, our expertise extends far beyond that.We establish a solid foundation for advancement, as our multidisciplinary teams comprise scientists,...

  • Senior Procurement Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States RealTruck Full time

    Welcome to RealTruckWe are seeking a Senior Procurement Specialist to oversee our corporate purchasing operations. In this pivotal role, you will be tasked with strategizing, directing, and managing procurement activities. Your responsibilities will include leading the Request for Quotation (RFQ) analysis, collaborating on sourcing strategies, and selecting...

  • Senior Procurement Specialist

    2 weeks ago

    Ann Arbor, Michigan, United States RealTruck Full time

    Welcome to RealTruckWe are seeking a Senior Procurement Specialist to enhance our corporate purchasing strategies. In this pivotal role, you will oversee the planning, execution, and management of procurement activities. Your expertise will be essential in leading the Request for Quotation (RFQ) analysis, collaborating on sourcing strategies, and...