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Senior Marketing Activation Specialist

2 months ago

Ann Arbor, Michigan, United States Thomson Reuters Holdings Inc Full time
About the Role

In this exciting opportunity as a Senior Marketer, Demand Generation Activation, you will:

  • Collaborate with campaign planning and marketing strategy to build and execute tactical plans that generate demand for Legal products and services, meeting qualified lead and revenue targets.
  • Orchestrate the development of integrated channel initiatives and tactics, including paid digital, paid social, nurture, email, events, and more.
  • Project manage all campaign deliverables to ensure timely execution and support of monthly and quarterly goals.
  • Coordinate the set-up and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to fully activate planned campaigns.
  • Understand the customer journey to create and execute tactics aligned to each stage of the buyers' journey, focusing on delighting customers and creating seamless, frictionless customer experiences that attract, nurture, and qualify new leads and accelerate opportunities for Sales.
  • Activate on provided budgets, forecasting and tracking spend to achieve high ROI.
  • Identify and memorialize best practices and learnings to fuel the development of playbooks.
  • Own tasks and deliverables needed to develop and implement marketing programs.
  • Creatively problem solve to ensure smooth and timely program execution.
  • Work with cross-functional teams to evaluate and report on campaign performance.
  • Deliver effective marketing funnels from lead to closed sale, managing Partner SLAs, and meeting or exceeding performance benchmarks by tactic.
  • Activate and manage marketing budgets, maintaining or exceeding quality expectations.
About You

You're a fit for this role if your background includes:

  • BA or BS degree in marketing or a related field.
  • 4+ years of experience in marketing activation strategy, channel implementation, and optimization.
  • Strong project management skills and outstanding communication abilities.
  • Ability to manage multiple deliverables simultaneously.
  • Paid digital experience and success is strongly desired.
  • Strong collaboration, teamwork, and relationship-building skills across multiple levels and functions in the organization.
  • Skilled at learning and leveraging new tools, processes, and systems.
  • Good understanding of modern demand generation technologies and systems.
  • Passion for accurate follow-through of program details while maintaining team speed.
  • Team player with a growth mindset and a track record of proactively helping teams achieve objectives.