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Senior Brand/Product Marketing Specialist

2 months ago

Ann Arbor, Michigan, United States University of Michigan Full time
Senior Brand/Product Marketing Specialist

Position Overview

The primary role of the Senior Brand/Product Marketing Specialist is to support the development, execution, and assessment of marketing initiatives and programs for designated service lines and departments.

Organizational Mission

At the University of Michigan, we are dedicated to enhancing the health of individuals, communities, and populations through outstanding education, patient care, community service, research, and technological advancement.

Our mission is anchored in our Strategic Principles, which encompass three vital components: patient care, education, and research, all of which contribute significantly to societal well-being.

Key Responsibilities
  • Implement marketing strategies and tactics for specific clinical service lines and departments.
  • Provide support and assistance with daily marketing operations, utilizing independent judgment and creativity.
  • Manage multiple intricate projects in a dynamic, service-oriented, and collaborative team environment.
  • Projects may include web content creation, email campaign development, brochure design and production, and coordination of photo shoots.
  • Ensure timely and budget-compliant project completion.
  • Effectively communicate with clients and vendors to align expectations and enhance productivity.
  • Create engaging written content across various platforms, including web, social media, print materials, and email newsletters.
  • Maintain proficiency in search engine marketing (SEM) and search engine optimization (SEO) techniques and best practices.
  • Evaluate marketing strategies of key competitors in the healthcare sector.
  • Collaborate with colleagues in public relations, social media, digital engagement, creative services, community outreach, and fundraising to ensure cohesive messaging and efficient communication.
  • Analyze and assess the effectiveness of marketing and brand preference strategies, recommending adjustments to optimize campaign performance.
  • Support regular reporting of key performance indicators (KPIs) to leadership.
  • Stay informed about integrated brand marketing best practices, particularly within the healthcare industry.
  • Demonstrate a commitment to innovation and continuous improvement.
  • Exemplify behaviors that promote diversity among our caregivers, patients, and customers, fostering an inclusive and respectful environment.
Qualifications

Required:
Bachelor's degree
5-8 years of experience in developing and executing creative marketing and communication plans.

Preferred:
Bachelor's degree in marketing, communications, advertising, or a related field.
Experience in agency and/or healthcare marketing.

Background Screening

The University of Michigan conducts background checks and pre-employment drug testing on candidates upon acceptance of a contingent job offer, adhering to compliance standards.

Equal Opportunity Statement

The University of Michigan is an equal opportunity/affirmative action employer.