Senior Product Marketing Manager, Developers

2 weeks ago


San Francisco, California, United States Discord Full time
About the Role

This is a US-based position only. At Discord, we aim to create a platform where people can connect with others who share similar interests. We want to make it easier for users to build meaningful relationships with their friends and communities, both locally and globally. Our values of originality, reliability, playfulness, and relatability are what bring our users and employees together.

As a Senior Product Marketing Manager for the Developer ecosystem, you will be responsible for driving go-to-market strategy and execution from start to finish. This includes market research, positioning, launch strategy and execution, and ongoing growth initiatives. You will work closely with cross-functional teams to execute world-class product launches and campaigns that promote growth, engagement, and evangelism within the Developer ecosystem and deliver on business goals.

Key Responsibilities
  1. Go-to-Market Planning and Execution: Develop a go-to-market strategy grounded in market awareness and customer empathy to acquire new Developers and improve adoption of Developer tools and products.
  2. Messaging and Positioning: Develop clear, cohesive, and differentiated messaging that effectively communicates the value proposition and the 'why' with key audience segments.
  3. Market Awareness: Gain an in-depth understanding of the Developer ecosystem, including its competitive and partnership landscape, and use this insight to inform go-to-market strategy and key narratives.
  4. Voice of the Customer: Be the expert on our target audience segments and act as the internal champion for the customer, ensuring their needs guide our marketing strategies and inform our product roadmap.
  5. Content Strategy and Development: Develop a deep understanding of the product/solution and be well-versed in the user journey. Create content that meets the user's needs at each phase of their journey, including videos, product demos, case studies, training materials, etc.
Requirements
  1. 7+ years of product marketing experience, including 3+ years of experience with a developer audience.
  2. A deep empathy for Developers and a passion for Discord's mission and the role Developers play in the growth of the business.
  3. A strategic thinker who is curious, resilient, goal-oriented, and can look at the big picture to connect dots and create clarity in an often ambiguous environment.
  4. An exceptional communicator who creates clarity for internal and external customers through intentional, organized verbal and written communication.
  5. The ability to lead effectively through influence and comfortable working cross-functionally across the entire business, catalyzing and inspiring teams to align behind a common goal and do their best work.
  6. Stellar writing and content creation skills, including compelling video scripts, articles for user education.
  7. A growth mindset, viewing learning as a lifelong journey and constantly looking to expand their tools and knowledge to become a better version of themselves.
Compensation

The US base salary range for this full-time position is $185,000 to $203,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.

Why Discord?

Discord is a platform where people can connect with others who share similar interests. We are working towards forming true connections around shared experiences, where genuine human connection is just a click away. A place where everyone can build genuine friendships. Your future is just a click away.



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