Media Analytics Manager

2 weeks ago

New York, New York, United States Publicis Groupe Full time
Company Overview

About Publicis Groupe:

Publicis Groupe is a leading global communications organization dedicated to delivering innovative solutions that drive engagement and transactions for brands. By merging strong media principles with cutting-edge innovation, we inspire consumers to connect with our clients' brands and enhance their purchasing decisions.

With a dynamic culture that values diversity and encourages all voices to be heard, Publicis Groupe attracts top talent in the industry, boasting one of the highest retention rates. Our holistic approach to professional and personal growth prepares our workforce for contemporary challenges while fostering meaningful career trajectories.

Position Overview:

The Media Analytics Manager plays a pivotal role in generating insights and strategic direction. This position is responsible for delivering analytics-driven insights to support the development of media and communication strategies.

Successful candidates will possess both strategic and tactical capabilities, with a strong analytical mindset, intellectual curiosity, and problem-solving skills. A collaborative spirit and a proactive approach are essential. Key responsibilities include coordinating with research, analytics, and media teams to ensure the successful execution of analytical projects.

Key Responsibilities:
  • Collaborate with the Associate Media Director to create and implement analytical strategies aimed at enhancing communication program effectiveness.
  • Conduct in-depth analyses to support results, including deriving conclusions and implications.
  • Oversee and mentor Analysts, guiding them in ongoing analysis for timely campaign adjustments.
  • Develop and maintain structured reporting systems, utilizing SQL or similar technologies.
  • Interpret dashboards and provide actionable recommendations based on statistical findings to inform media planning and buying decisions.
  • Engage with cross-functional teams daily to plan, execute, and evaluate projects.
  • Assist in the agency's new business initiatives as necessary.
Qualifications:
  • 3-5 years of experience in analytics within a marketing sciences context at a media agency, market research firm, or in-house at a brand.
  • Proficiency in databases and SQL is preferred.
  • Familiarity with media and website measurement technologies.
  • Experience with data visualization tools (e.g., Tableau, Datorama, PowerBI) is desirable.
  • Educational background in quantitative fields (Statistics, Social Sciences, Economics, Quantitative Marketing) is preferred.
  • Strong analytical capabilities, with the ability to interpret raw data and formulate actionable insights.
  • Experience in analyzing large datasets.
  • Excellent presentation skills.
  • Proven ability to convey complex technical concepts to a diverse audience.
Additional Information:

This role is hybrid, requiring in-office presence three days a week. All information will be kept confidential in accordance with EEO guidelines.

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