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Head of Media Analytics

2 months ago

New York, New York, United States Spark Foundry Full time
Job Overview

Company Overview:

Spark Foundry is a premier global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging robust media principles with innovative strategies, Spark Foundry captivates consumers, encouraging them to connect with our clients' brands and increase their purchasing behaviors.

With a unique blend of startup agility and the strength of Publicis Media, Spark Foundry provides unparalleled service to a diverse array of renowned brands. We leverage boutique-level insights and service, combined with the expansive buying power of a global leader, empowering challenger brands to operate like industry giants and established brands to adopt a challenger mindset.

Our inclusive culture fosters diversity and ensures every voice is valued, making Spark Foundry a sought-after destination for top talent, boasting one of the highest retention rates in the industry. By embracing a holistic approach to professional and personal growth, we prepare our workforce for current challenges while paving the way for meaningful careers in the future.

At Spark Foundry, we recognize that innovation thrives at the intersection of diverse disciplines. Our team members come from various backgrounds, including data analytics, creative production, communications, finance, marketing, and social sciences.

Position Summary:

The Director of Media Analytics and Insights will play a pivotal role in delivering analytical insights and strategic direction for a designated Spark Foundry account. This individual will serve as the primary liaison for the client regarding media strategy and performance, offering recommendations for both direct response and brand awareness campaigns. The role is essential in ensuring that data-driven methodologies and continuous testing are employed to achieve the client's media goals.

Key Responsibilities:
  • Leverage data to enhance media performance by informing planning and optimization strategies, establishing a data-centric media planning framework.
  • Employ relevant data and technology to drive a test-and-learn agenda aimed at improving both conversion-focused and awareness initiatives.
  • Utilize analysis to pinpoint critical touchpoints that influence business decisions, providing recommendations to enhance media strategy, creative execution, and site optimization.
  • Advocate for and implement multi-touchpoint attribution models as necessary.
  • Conduct client-specific analyses utilizing knowledge of advertising and digital media, including campaign performance projections, customer segmentation, retention analysis, and competitive market assessments.
  • Perform ongoing evaluations to ensure timely adjustments to campaigns, maximizing overall performance.
  • Identify essential metrics and methodologies to measure the success of digital and offline marketing campaigns against client objectives, including test design and hypothesis development.
  • Design and oversee measurement systems for data collection and reporting.
  • Develop a comprehensive understanding of media, technology, and strategic performance to inform future media decisions regarding schedules, budgets, and partnerships.
  • Assess and manage the implementation of data sources and tracking solutions relevant to the client's needs.
  • Act as the primary contact for measurement system project development and execution, facilitating communication and defining roles among all stakeholders.
Qualifications:
  • At least 8 years of experience in analytics within marketing sciences at a media agency, market research firm, consulting company, or in-house at a brand, with a focus on B2C and/or B2B digital campaign measurement.
  • Familiarity with syndicated media research and systems (e.g., Nielsen, comScore, GWI).
  • Experience with both linear and digital performance measurement data (e.g., ad servers, DSPs, search engines, web analytics).
  • Proficient in analyzing large datasets to uncover insightful relationships.
  • Strong analytical capabilities with a solid understanding of statistical techniques, including hypothesis development and experimental design.
  • Proven track record of implementing data-driven solutions that positively impact business outcomes.
  • Ability to cultivate relationships with business leaders and develop research initiatives that align with evolving media landscapes.
  • Knowledge of data visualization techniques for effective analysis and presentation.
  • Exceptional storytelling ability with data, conveying insights in a clear and compelling manner.
  • Capacity to serve as a trusted advisor to clients and colleagues.
  • Experience with cross-channel measurement and attribution methodologies.
  • Proficient in data science and analytics platforms such as PowerBI, Tableau, Datorama, Python, and Alteryx.
  • Familiarity with statistical software packages (e.g., SPSS, SAS).

Note: This position requires a hybrid work arrangement, with a specified number of in-office days each week. All information will be kept confidential according to EEO guidelines.