Product Marketing Strategist

22 hours ago


Columbus, Ohio, United States LexisNexis Full time
About the Role

The Product Marketing Specialist is responsible for developing and executing go-to-market strategies for the Legal News Portfolio, with a focus on Law360.

This role involves crafting marketing campaigns, writing compelling copy, managing projects and events, and collaborating with diverse teams.

The Product Marketing Specialist will leverage tools like SalesForce, Pardot, Pendo, GA4, and other CRM systems to administer campaigns, track performance metrics, and analyze campaign effectiveness.

Key responsibilities include:

  • Crafting compelling marketing campaigns, including content creation, messaging, and promotional materials
  • Writing persuasive and engaging copy for various marketing collaterals
  • Managing and coordinating product marketing projects and events
  • Leveraging marketing automation tools to administer campaigns and track performance metrics
  • Ensuring proper targeting of emails and continuously monitoring and evaluating campaign success

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, and 2-4 years of experience in campaign management/marketing focus.

Strong project management skills, excellent written and verbal communication skills, and proficiency in marketing automation tools and CRM systems are essential.

We offer a comprehensive benefits package, including health, retirement, and wellbeing benefits, as well as opportunities for professional growth and development.

LexisNexis Legal & Professional is an equal opportunity employer and welcomes applications from diverse candidates.


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