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Business Banking Marketing Acquisition Campaign Specialist

1 month ago

Columbus, Ohio, United States Marketo Full time
Job Title: Business Banking Marketing Acquisition Campaign Associate

The Business Banking Marketing Acquisition Campaign Associate will play a key role in the Consumer and Community Banking-Business Banking line of business, focusing on Acquisition marketing. This individual will leverage their strong campaign strategy experience to develop, execute, and manage multiple marketing programs/campaigns focused on Acquisition marketing to support key Business Banking initiatives across various channels.

Key Responsibilities:
  • Support and collaborate with strategy partners on Acquisition campaigns.
  • Support the internal creative agency and assist with creative versions (by program).
  • Support a strong control environment and serve as the second set of eyes on final creative and other executional aspects for campaign management.
  • Deliver campaigns and other programs.
  • Manage campaigns (digital, print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters.
  • Manage direct response marketing campaigns to improve results, create efficiencies and reduce costs.
  • Collaborate with marketing managers to identify opportunities, efficiencies, campaign strategy and the framework for measurement and reporting.
  • Launch multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team, Segment and branch partners, Agencies for creative development and execution and Legal and Compliance for approval of all marketing content.
Requirements:
  • 3+ years of digital marketing, email and a proven track record in direct (print) marketing.
  • Knowledge in Digital marketing such as: owned, earned and paid channels – broad executional knowledge of social, paid display, email, and website creative.
  • Experience in a fast-paced environment, with strong skills in multi-tasking and prioritization.
  • Ability to think strategically, but willingness to "roll up your sleeves" and help with the details of marketing project execution.
  • High energy, solutions-oriented individual with the ability to run with multiple initiatives simultaneously, working well under pressure with tight deadlines.
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
  • Excellent written and oral communication skills.