Senior Search Marketing Analyst

4 weeks ago


Chicago, Illinois, United States Digitas Full time
Job Title: Senior Search Marketing Analyst

As a Senior Search Marketing Analyst at Digitas, you will be responsible for managing the tactical components within integrated Search Engine Marketing (SEM) campaigns. You will work closely with clients to develop and execute SEM strategies, optimize campaigns for maximum ROI, and provide data-driven insights to inform business decisions.

Key Responsibilities:
  • Develop and execute SEM strategies to drive business growth and revenue
  • Manage and optimize SEM campaigns across multiple platforms, including Google, Microsoft, and Yahoo
  • Collaborate with clients to understand their business objectives and develop tailored SEM solutions
  • Provide data-driven insights and recommendations to inform business decisions
  • Stay up-to-date with industry trends and best practices in SEM
Requirements:
  • 4-year degree in Marketing, Business, or related field
  • 2-4 years of experience in SEM or digital marketing
  • Advanced skills in Google AdWords, Bing Ads, and Yahoo Gemini
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills


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