Lead Search Media Analyst

2 months ago

Chicago, Illinois, United States Spark Foundry Full time
Job Overview

Company Overview:
Spark Foundry is a premier global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging impeccable media strategies with bold innovation, we inspire consumers to connect deeply with our clients' brands and increase their purchasing behaviors.

With a unique blend of a startup's agility and the robust capabilities of Publicis Media, Spark Foundry offers unparalleled service to a diverse array of esteemed brands. Our approach combines boutique-level insights with the purchasing power and exclusive access of a global leader, empowering challenger brands to operate like giants and established brands to embrace a challenger mindset.

Our inclusive culture values diversity and encourages all voices to be heard, making Spark a destination for top talent in the industry, reflected in our exceptional retention rates. We are committed to nurturing a workforce equipped to tackle contemporary challenges while fostering meaningful career growth.

Position Summary:
The Lead Search Media Analyst plays a crucial role in managing search media strategies for designated brands. This position involves overseeing the development, execution, and innovation of search campaigns. A comprehensive understanding of client businesses is essential to effectively address their objectives and needs.

Key Responsibilities:

  • Conduct thorough keyword research to establish new campaigns.
  • Collect and analyze data essential for strategic planning.
  • Organize keywords into relevant ad groups and create compelling ad copy with minimal guidance.
  • Present recommendations and incorporate client feedback into keyword and copy proposals before final approval.
  • Upon campaign approval, develop flowcharts and input authorized buys into the system.
  • Generate necessary documentation for purchase authorization and ensure vendor signatures are obtained.
  • Oversee the trafficking of approved plans into search engines.
  • Ensure quality assurance of all campaign elements prior to launch.
  • Monitor and manage campaign budgets, pacing, and bid adjustments.
  • Advocate for campaign modifications based on performance analysis.
  • Continuously monitor performance metrics and competitive landscape.
  • Develop and implement optimization strategies and testing plans.
  • Analyze data to inform campaign reporting and generate strategic insights.
  • Create clear and cohesive quantitative analyses with effective data visualization.
  • Participate actively in client meetings and reporting sessions.
  • Manage the monthly billing cycle, including invoice tracking and budget actualization.
  • Resolve billing discrepancies in collaboration with client strategy and billing teams.
  • Master relevant reporting and analytics tools.
  • Demonstrate expertise in core search metrics and calculations.
  • Provide training and support as a subject matter expert.
  • Build strong relationships with client teams and partner agencies.
  • Establish productive rapport with media vendors.
  • Exhibit creativity and adaptability in problem-solving.
  • Collaborate with management to prioritize tasks and manage workload effectively.
  • Ensure timely completion of all assignments.
  • Complete all required training programs and certifications.

Qualifications:
- 1-2 years of experience in managing and optimizing paid search campaigns using leading platforms such as Google and Bing.
- Strong analytical and mathematical skills with the ability to handle data effectively.
- Familiarity with PPC, digital display advertising, and traditional media.
- A resourceful and motivated individual capable of working independently and collaboratively.
- Excellent organizational and communication skills.
- Proficiency in Microsoft Office Suite, particularly Excel.

Technology Utilization:
- Microsoft Excel, Word, PowerPoint
- Search Ads 360 / DoubleClick for Search
- Google Trends, Google Auction Insights

Budget Management:
- Responsible for monitoring and maintaining campaign budgets and bid adjustments.

Additional Information:
This position requires a hybrid work arrangement, necessitating in-office attendance three days a week. All candidate information will be kept confidential in accordance with EEO guidelines.

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