Senior Media Analyst

4 days ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Senior Analyst, Commerce Media

We are seeking a highly skilled Senior Analyst to join our Commerce Media team at Publicis Groupe. As a key member of our team, you will be responsible for driving performance for one of the largest brands on the planet.

Key Responsibilities:
  • Manage and optimize digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
  • Develop program strategies and analyses for clients, including keyword recommendation, day-parting, and timing/scheduling strategy.
  • Set up and support campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting, and optimization.
  • Maintain quality assurance and accountability for delivering campaigns and executions with precision.
  • Ensure media deliverables meet and align with client goals and objectives.
  • Oversee performance forecasts, budget allocations, and provide data-based rationale for these recommendations.
  • Provide creative solutions to client challenges.
  • Direct oversight of Analysts and support their growth and professional development.
  • Foster relationships with internal teams and external teams while managing multiple client stakeholders.
Requirements:
  • 2-4 years of digital media experience, 1+ years of SEM/e-commerce/shopper marketing experience.
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process.
  • Keen attention to detail and analytical approach to achieving objectives.
  • Fluency with Microsoft Office (Word, PowerPoint, Excel).
  • Excellent client presence and ability to lead discussions with internal and external leadership.
  • Strong ability to understand client objectives and how they translate into search and media strategies.
  • Excellent communication and writing skills.
About Publicis Groupe:

Publicis Groupe is the third largest communications group in the world, present in over 100 countries and employing nearly 80,000 professionals. We offer a transversal, unified, and fluid model allowing our clients access to all our tools and expertise around the world.


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