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Senior Media Analyst
1 month ago
Starcom is seeking a highly skilled Senior Analyst, Programmatic Media to join our team. As a key member of our digital media team, you will be responsible for owning strategic planning and campaign execution for assigned clients.
Key Responsibilities:- Plan, execute, manage, and optimize programmatic media campaigns for agency clients
- Develop and communicate digital strategies, rationales, and proposals for current and new clients
- Ensure diligence, attention to detail, and adherence to Starcom's best practices throughout the full digital campaign life-cycle
- Manage daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports, including data quality and insight development
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
- Oversee the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Provide weekly and monthly auditing reports to agency stakeholders and actualize bill/pay systems when applicable
- Develop a rapport with the broader Starcom digital Activation, Strategy, and Analytics teams
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Actively engage with Associates by coaching, managing, and educating them on new technologies, digital advertising principles, and client services skills
- Work with technology partners to secure support for daily campaign management and implementation questions
- Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 1+ years of directly related experience preferably in programmatic media
- Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Strong project management skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy, and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, and veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances.