Senior Search Analyst

4 weeks ago


Chicago, Illinois, United States Spark Foundry Full time
Job Description

Role Overview

The Senior Search Analyst will be responsible for developing and maintaining search media campaigns for assigned brands. This includes monitoring and maintaining campaign development, activation, and innovation. The ideal candidate will have a strong knowledge of search media and be able to apply their understanding to help deliver against client needs and objectives.

Key Responsibilities

  • Gather and analyze keyword research necessary to build new campaigns
  • Responsible for gathering necessary data for plan development
  • Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager
  • Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
  • Upon campaign approval, responsible for building flowcharts and loading authorized buys in Prisma
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plans into search engines
  • Primary party responsible for QA of all campaign components prior to launch
  • Monitor and maintain campaign budgets, pacing, and bid adjustments
  • Proactively advocate for campaign adjustments based on performance trends
  • Active monitoring and management of performance and competitive landscape
  • Development and implementation of optimizations and/or testing plans
  • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
  • Active participation in client status and reporting calls, including presentation of reporting
  • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
  • Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
  • Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
  • Mastery of all core search metric calculations and relationships
  • Serve as subject matter experts and be a resource for training and ad hoc questions
  • Develop strong working relationships with client teams and partner agencies
  • Establish professional, productive rapport with sales representatives/media vendors
  • Demonstrate creativity and agility when problem-solving
  • Work closely with manager to establish priorities and manage workload
  • Timely delivery of all work
  • Successful completion of training programs and requisite certifications

Requirements

  • 1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, etc.
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with PPC and digital display advertising and traditional media elements
  • Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel

Technology Systems Utilized

  • Microsoft Excel, Word, PowerPoint
  • Search Ads 360 / DoubleClick for Search Experience
  • Google Trends, Google Auction Insights

Budget Responsibility

  • Monitor and maintain campaign budgets, pacing, and bid adjustments


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