Channel Growth Strategist

1 day ago


New York, New York, United States Squarespace Full time
About Our Team:
Squarespace's Marketing Channel Analytics & Operations team is responsible for delivering innovative analytical, process, and technology solutions to power our growth strategy and marketing investments. We are seeking a seasoned Channel Growth Strategist to join our team in New York City. As a key member of our team, you will be responsible for developing and executing strategies to maximize scale and performance across paid and unpaid marketing channels.

Key Responsibilities:
Develop and execute strategies to maximize scale and performance across paid and unpaid marketing channels
Partner closely with Marketing, Data Science, and Engineering to evolve, scale, and interpret our marketing mix, attribution, and experimentation solutions and insights
Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
Promote knowledge and best practices across our Insights & Analytics community

Requirements:
10 years of experience delivering analytical, process, and technology solutions in a marketing agency or in-house team, with 5+ years hiring and managing teams
Proven expertise with marketing mix modeling and multi-touch attribution, ideally having directly built MMM/MTA solutions or collaborated closely with Data Science/Machine Learning to implement and refine them, as well as using results to drive actionable recommendations and optimize marketing investments across multiple channels
Experience designing, scaling, and validating incrementality testing programs to support and validate investment decisions
Experience driving marketing channel strategy, planning, and performance through first- and third-party data, insights, decision frameworks, and learning agendas
Knowledge of common AdTech and MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP, Analytics Tools) and their respective business applications and privacy requirements; experience implementing and driving adoption of one or more platforms
Expertise in SQL and one or more BI/visualization tools and best practices

What We Offer:
A competitive salary of $148,500 - $239,200 USD per year, depending on experience and qualifications
An estimated total compensation package of up to $290,000 USD per year, including an incentive award
A comprehensive benefits package, including medical plans, fertility and adoption benefits, access to supplemental insurance plans, retirement benefits, and education reimbursement
A flexible work environment with a choice between working from home or our New York City headquarters
Ongoing opportunities for professional development and career growth within our company

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