Digital Growth Strategist

2 days ago

New York, New York, United States Paramount Full time

**About Paramount+ Central Marketing Team**

The Paramount+ Central Marketing team is seeking a highly analytical Digital Growth Strategist to lead all aspects of growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses.

This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA+ATL teams across 7+ International markets.

Responsibilities Include:

  • Drive audience acquisition and growth strategies.
  • Delivering the Growth goals around Subscribers, CPA, LTV, Reach and Frequency, funnel efficiency, Churn and ARPU.
  • Work with International and Regional UA and ATL team around the development of the growth stack and analytics tools.
  • Managing third party agencies to successfully face demands and goals we can't support with internal employees.
  • Coordinate A/B testing with the International and Local Team.
  • Complete performance and growth activities to reach subscription acquisition.
  • Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.
  • Implement Test & Learn programs to re-define processes which will allow us to keep improving in the mid and long term.
  • Assist in Leading Programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus
  • Assist in owning the strategy and performance of programmatic activity with full operational responsibility.
  • Complete strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc)
  • Responsible for the planning and execution of Google DV360, AmazonDSP, and any new DSP platforms onboarded.
  • Track record of success and growth.
  • Develop, manage, innovate, and lead strategies to grow user acquisition.
  • Leverage and exploit opportunities for new initiatives, products, and subscription services.
  • Implement strategies that build audience and unlock growth.
  • Improve acquisition and campaign efficiencies across channels, partners, and platforms.
  • Develop guidelines and standard processes on campaign objectives, targeting strategies, and creative development applying data acquired in our A/B test programs.
  • Analyze challenges, identify alternative solutions.
  • Develop, monitor, and constantly evaluate return on investment, through the tracking and creation of UA and ATL reports.

About the Job

  • Bachelor's degree or equivalent experience in a related field and 3+ years' experience with a track record of delivering success as a programmatic trader/specialist or in a similar role.
  • Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand side platforms.
  • Proven experience with direct response and above the line campaigns with experience with attribution, conversion tracking, and optimizing towards strict critical metric goals.

About Benefits

At Paramount+, we offer a comprehensive benefits package that includes medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, and PTO. This position is bonus eligible.

About Us

We are proud to be an equal opportunity employer (EOE) including disability/vet. At Paramount+, we believe that opportunity, access, resources, and rewards should be available to and for the benefit of all. Estimated salary: $84,600 - $105,000.

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