Digital Marketing Strategist

6 days ago

Coppell, Texas, United States Naterra International, Inc. Full time
About the Role

Naterra International, Inc. is a leading US sales and marketing company of beauty, baby care, and personal care products. We are committed to manufacturing high-quality personal care products that promote better living.

We are seeking an experienced and results-driven Paid Digital Media Manager to develop and oversee the execution of our digital marketing strategies. The ideal candidate will have a strong background in digital marketing, with a focus on cross-channel planning and execution.

Key Responsibilities
  • Develop comprehensive digital media strategies and campaigns to drive Naterra's growth and disrupt existing category leaders.
  • Monitor, evaluate, and report on the performance of campaigns to optimize results.
  • Manage media investment budgets and allocate resources to ensure objectives are met.
  • Identify the best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals.
  • Collaborate with Marketing to develop and implement successful initiatives.
  • Develop relationships with third-party vendors to ensure quality of services and consistently keep Naterra at the forefront of Digital Marketing.
  • Stay abreast of changes in technology and the digital landscape to ensure competitive advantage.
  • Leverage category, competitive, and consumer insights to support a continual test-and-learn approach to elevate marketing campaigns.
  • Effectively communicate results to a variety of stakeholders on a weekly, monthly, quarterly cadence.
Requirements
  • Accredited bachelor's degree in business, marketing, advertising, or a related field required
  • At least 5 years of digital marketing experience, including vendor partnership marketing, display, social media, and SEM.
  • Experience managing cross-channel marketing planning and execution.
  • MUST love and be curious about data analytics and how that affects the bottom line.
  • Start-up DNA: Willing to roll up sleeves, do foundational work, and test new approaches. Able to deftly prioritize. Comfortable with ambiguity – unhindered by change and uncertainty and can methodically work through complex problems.
  • Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.).
  • Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns.
  • Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs.
  • Reporting experience including pivot tables, campaign-specific overviews, targeting overviews etc. (Tableau a plus).
  • Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities.
  • Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions and predictions.
  • Advanced knowledge of Microsoft Word, Excel, and PowerPoint.
What We Offer
  • Competitive salary based on experience
  • Career pathing and development
  • Health, dental, vision, and life insurance
  • Matching retirement 401k up to 4%
  • Annual bonus program of up to 35%
  • Travel opportunities

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