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Search Engine Marketing Lead

2 months ago

Coppell, Texas, United States Brident Dental & Orthodontics Full time

Job Title: Performance Marketing Manager

Company: At Brident Dental & Orthodontics, we are seeking a passionate and talented Performance Marketing Manager to spearhead the planning, implementation, and optimization of our paid marketing initiatives. The ideal candidate will have a knack for pinpointing target demographics, crafting compelling ad content, analyzing performance metrics, and driving high-quality leads while maintaining budgetary constraints. Staying abreast of the latest developments and methodologies in digital marketing is crucial for achieving superior results.

Key Responsibilities:

  • Design, implement, and enhance PPC strategies across various platforms such as Google Ads and Bing Ads to increase website traffic, lead generation, and conversion rates.
  • Perform comprehensive keyword analysis and create engaging ad copy that resonates with the intended audience.
  • Set up and manage tracking systems to evaluate and report on campaign performance, identify improvement opportunities, and adjust strategies as needed.
  • Work collaboratively with the marketing team to align paid advertising efforts with broader marketing goals.
  • Keep up-to-date with the latest industry trends, technologies, and best practices in paid advertising to consistently drive innovation and results.
  • Manage relationships with external partners and vendors to ensure maximum ROI from all paid advertising channels.

Qualifications:

  • Proven experience as a PPC Manager or Digital Marketing Specialist with a strong track record in managing revenue-generating PPC campaigns.
  • In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms.
  • Strong analytical skills with the ability to interpret data from various sources to make informed decisions.
  • Excellent written and verbal communication skills, a creative approach, and the ability to produce persuasive ad copy.