Regional Marketing Director

3 hours ago


Coppell, Texas, United States Lifespace Communities Full time
Marketing Director for Regional Growth

Lifespace Communities is seeking a seasoned marketing professional to lead our regional marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive sales and occupancy targets across our Texas communities.

Key Responsibilities:
  • Provide marketing leadership and strategic focus for assigned communities, driving integrated multi-channel marketing campaigns to meet sales and occupancy targets.
  • Collaborate with internal teams and external vendors to create and deploy scalable marketing assets, ensuring consistency and effectiveness across local teams.
  • Develop a deep understanding of each community's key business metrics, market conditions, and competitive landscape, informing marketing strategies to address unique business challenges.
  • Partner with the Director of Digital Marketing to develop brand-unique marketing plans for assigned communities, aligning marketing efforts with business objectives.
  • Lead creative strategy and asset development, including sales collateral, interior branding elements, and photography, to support sales success.
  • Provide marketing subject matter expertise for strategic consultation across the portfolio, including owned media, earned media, SEO/content, direct mail, and reputation management.
Requirements:
  • Bachelor's degree in public relations, communications, journalism, marketing, or a related field.
  • Eight to ten years of progressively increasing marketing and communications experience.

Lifespace Communities is a leading provider of non-profit retirement communities, committed to creating purpose-driven experiences for our residents. If you are a motivated and experienced marketing professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.


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