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Marketing Financial Analyst
2 months ago
We are seeking a highly skilled Marketing Financial Analyst to join our team at Smoothie King. As a key member of our team, you will play a critical role in supporting our growth and success by providing financial analysis and insights to inform our marketing strategies.
Key Responsibilities:- Analyze the results of promotional campaigns to identify areas for improvement and provide actionable insights to optimize performance.
- Develop and maintain a robust internal reporting cadence to track key marketing metrics and provide regular updates to senior leadership.
- Utilize data analytics tools to build audiences and targeting cohorts to enable effective promotions and drive business results.
- Partner with cross-functional teams to develop pricing and promotional strategies using financial modeling and data analysis.
- Provide financial analysis and management of the Smoothie King gift card program, including forecasting expenses and breakage.
- Assist the Digital Marketing team in preparing financial analysis on loyalty programs and campaigns to inform decision-making.
- Drive optimization and best practices to improve decision-making on content support, execution, and platform tool usage.
- Develop and maintain robust financial dashboards and analytical tools to support marketing strategy development and execution.
- Strong understanding of integrated financial and reporting systems.
- High-level problem-solving and analytical skills.
- Ability to manipulate and leverage large datasets to inform business decisions.
- Exceptional analytical, problem identification, and problem-solving skills with the ability to think strategically.
- Strong financial modeling and analysis skills.
- Intellectual curiosity and professional ownership.
- Excellent ability to effectively manage multiple projects and competing priorities.
- Ability to package and present financial data in an executive manner to drive business decisions.
- Excellent written and verbal communication skills with all levels of the organization.
- Bachelor's degree in Management Information Systems, Data Analytics, or Finance.
- 2+ years of finance experience in the restaurant or retail industry.
- Expert-level proficiency in Microsoft Office, with a strong understanding of advanced Excel functionality.
- Advanced experience using data analytic tools such as Tableau and SQL.
- English-Korean bilingual preferred.
- Proficient in data manipulation and analysis.
- Technical proficiency to perform data extraction and analysis.
- Statistical proficiency (e.g., A/B testing, regression analysis).
- Experience working with marketing teams and fast-paced business environments.
At Smoothie King, we offer a dynamic and supportive work environment with opportunities for growth and development. Our core values include We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. We prioritize diversity and inclusion, and we are committed to creating a workplace that is representative of our guests. If you are a motivated and detail-oriented individual with a passion for data analysis and marketing, we encourage you to apply for this exciting opportunity.
