Digital Marketing Specialist

2 weeks ago

Golden, Colorado, United States FOCUS Mission Foundation Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at FOCUS Mission Foundation. As a key member of our marketing team, you will play a critical role in advancing our mission to share the hope and joy of the gospel through digital evangelization.

Key Responsibilities
  • Email Marketing
    • Support the planning and execution of email marketing campaigns, including design, layout, scheduling, and tracking.
    • Implement A/B testing for email campaigns to identify the most effective strategies.
    • Analyze and report on campaign performance, providing regular reports on open rates, click-through rates, conversions, and other key metrics.
  • Website Management
    • Ensure that our websites are regularly updated with content that is timely, accurate, and engaging.
    • Utilize HTML/CSS to implement design updates and improve the user experience.
    • Recommend improvements for the website's functionality and design, based on user feedback, best practices, and analytics.
  • Content Creation
    • Collaborate with the marketing team to create content for the website and email campaigns.
    • Assist in creating visual assets for web and email use, with proficiency in design software like Adobe Creative Suite and Canva.
  • Reporting and Analytics
    • Monitor and evaluate website and email campaign performance using tools like Google Analytics.
    • Develop regular reports detailing website traffic, user behavior, email campaign performance, and SEO effectiveness.
    • Use insights from data to suggest improvements to digital marketing strategies.
  • SEO
    • Support the implementation of SEO best practices on FOCUS websites, including keyword research, on-page optimization, and link-building.
    • Track and report on SEO performance, recommending adjustments to improve website visibility and organic traffic.
  • Continuous Improvement
    • Stay up-to-date on the latest trends and advancements in web and email marketing, SEO, and related technologies.
    • Suggest ways to incorporate new trends and technologies into our digital marketing efforts.
Requirements
  • A solid understanding of digital marketing principles, with a focus on web and email marketing.
  • Basic proficiency in HTML/CSS preferred.
  • Strong analytical skills and attention to detail.
  • Familiarity with SEO and web traffic metrics.
  • Practical experience with Google Analytics.
  • Experience with marketing automation/CRM platforms, such as Hubspot.
  • Experience with email marketing platforms (e.g., Mailchimp, Hubspot).
  • Experience with Adobe Creative Suite or similar design software.
Compensation and Benefits

We anticipate paying $55,000 - $65,000/year. This role is also eligible for bonus pay. This range is an estimate, and the actual amount may be higher or lower than the provided range and will be adjusted based on various factors, including qualifications, experience, abilities, geographic location, and duties.

As a FOCUS Mission Foundation staff member, you and your family will have access to several benefits that are designed to help care for the whole person and make your career with us rewarding. You will receive:

  • Medical, Vision, and Dental insurance.
  • Ability to contribute to a Health Savings Account.
  • Employer-provided life insurance.
  • Long-term disability insurance.
  • Option to purchase additional life insurance for yourself, your spouse, and your child(ren).
  • 403(b) retirement plan with a discretionary employer-match for eligible staff.
  • Option to purchase LifeLock Identity Protection.
  • Integrity-based Paid Time Off.
  • Paid parental leave.
  • We observe many paid holidays recognized by fellow Americans and also some of the feast days of Holy Mother Church. In addition, we recognize the Sacred Christmas Respite by closing the office from December 24-January 1 each year.

Eligibility for benefits depends on the type of position you hold (full-time, part-time, or temporary) and your tenure with FOCUS Mission Foundation. Specific benefits may change at our discretion.

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