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Digital Marketing Strategist
2 months ago
Instrumental Group is seeking a highly skilled SEO/SEM Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing search engine optimization and advertising strategies to drive online visibility and revenue growth.
Key Responsibilities:- Strategy Development: Conduct keyword research, analyze market trends, and develop targeted strategies to improve online visibility and drive conversions.
- Performance Optimization: Monitor and analyze campaign performance, identify areas for improvement, and implement data-driven strategies to optimize ROI.
- Campaign Execution: Manage and execute paid media campaigns across multiple channels, including Google Ads, social media, and display advertising.
- Content Amplification: Develop and implement content marketing strategies to amplify brand messaging and drive engagement.
- Team Collaboration: Work closely with cross-functional teams to ensure seamless execution of marketing strategies and campaigns.
- 3+ years of experience in marketing and SEO/SEM.
- BA/BS degree or equivalent working experience.
- Deep knowledge of search ranking and optimization factors and important algorithm updates.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
We are looking for a highly motivated and detail-oriented individual who is passionate about search engine marketing and has a strong understanding of the latest trends and best practices. If you are a team player with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
