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Director of Product Marketing

1 month ago

Pittsburgh PA USA, United States ThoroughCare, Inc. Full time
Job Summary

ThoroughCare, Inc. is seeking a highly motivated and experienced Product Marketing Director to join our team. As a key member of our Sales and Marketing department, you will be responsible for developing and executing comprehensive product marketing strategies to drive adoption and growth of our care coordination and population health management solutions.

Key Responsibilities
  • Develop and implement product marketing strategies to drive growth and customer engagement.
  • Conduct market research to identify trends, competitive landscape, and customer needs.
  • Collaborate with product management and sales teams to align marketing strategies with product development and sales objectives.
  • Define and articulate clear, compelling product positioning, messaging, and value propositions tailored to target audiences.
  • Lead demand generation efforts, including digital marketing campaigns, webinars, events, and other lead generation activities.
  • Develop and manage multi-channel marketing campaigns to drive awareness, engagement, and conversion.
  • Develop and nurture relationships with key customers and industry influencers to gather feedback, drive product improvements, and create advocates for our solutions.
Requirements
  • BS/BA in Marketing, Business, Healthcare Administration or related field is required; MBA preferred.
  • Minimum of six (6) years of professional work experience in a multi-tenant platform service/SaaS company environment, with a focus on care coordination and population health management solutions.
  • Proven track record of developing and executing successful product marketing strategies that drive growth and customer engagement.
  • Strong understanding of the healthcare landscape, including key industry trends, regulatory environment, and the needs of healthcare providers and payers.
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
  • Demonstrated ability to lead and inspire teams, manage multiple projects simultaneously, and deliver results in a fast-paced environment.