Associate Director of Student Recruitment and Marketing

4 days ago


Pittsburgh, Pennsylvania, United States University of Pittsburgh Full time
Job Summary

As the Associate Director of Student Recruitment and Marketing, you will play a pivotal role in shaping the prospective student journey at the University of Pittsburgh. This position is responsible for enhancing the recruitment and retention of prospective undergraduate, graduate, and executive students through innovative marketing strategies and admissions funnel communications.

Key Responsibilities
  • Develop and execute data-driven marketing strategies focused on lead generation and enhancing the digital student experience.
  • Build strategic prospective student marketing plans that tell engaging and value-based Pitt Business stories while aligning with academic departments to ensure program offerings meet market demand.
  • Collaborate with marketing, admissions, programs, and technology teams to design and execute targeted outreach strategies that incorporate digital, social, and traditional marketing to maximize reach and engagement.
  • Utilize market research and data analysis to grasp the value proposition of Pitt business programs to develop effective marketing messaging.
  • Manage comprehensive paid and organic digital marketing campaigns that drive leads from inquiry to enrollment.
Requirements
  • 5+ years of experience in higher education marketing and recruitment with a proven track record developing successful digital marketing campaigns.
  • Strong written and verbal communication skills with confident presentation abilities, and the capacity to manage multiple tasks requiring creative problem-solving.
  • Experience with digital marketing solutions, operations, and technologies is a plus, including email marketing platforms, SEO tools, student information systems, and higher education CRM systems.
  • Background in recruitment or communications is preferred.
  • Analytical mindset with the ability to interpret data and trends to make informed marketing decisions and optimize campaign performance.
Working at the University of Pittsburgh

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces.

We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.



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