Product Marketing Director

3 hours ago


Pittsburgh PA USA, United States ThoroughCare, Inc. Full time
Job Summary

We are seeking a seasoned Product Marketing Director to join our team at ThoroughCare, Inc. This individual will be responsible for developing and executing comprehensive product marketing strategies to drive adoption and growth of our care coordination and population health management solutions.

Key Responsibilities
  • Develop and implement product marketing strategies to drive growth and customer engagement.
  • Conduct market research to identify trends, competitive landscape, and customer needs.
  • Collaborate with product management and sales teams to align marketing strategies with product development and sales objectives.
  • Define and articulate clear, compelling product positioning, messaging, and value propositions.
  • Lead demand generation efforts, including digital marketing campaigns, webinars, events, and other lead generation activities.
  • Develop and nurture relationships with key customers and industry influencers.
Requirements
  • BS/BA in Marketing, Business, Healthcare Administration or related field.
  • Minimum of six (6) years of professional work experience in a multi-tenant platform service/SaaS company environment.
  • Proven track record of developing and executing successful product marketing strategies.
  • Strong understanding of the healthcare landscape, including key industry trends, regulatory environment, and the needs of healthcare providers and payers.
  • Excellent communication and presentation skills.
  • Demonstrated ability to lead and inspire teams, manage multiple projects simultaneously, and deliver results in a fast-paced environment.


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