Product Marketing Director

1 month ago

Market St San Francisco CA USA, United States Writer Full time
About Writer

Writer is a leading enterprise-grade AI platform that empowers companies to transform their work processes. With a suite of development tools and a state-of-the-art family of LLMs, Writer helps businesses accelerate growth, increase productivity, and ensure compliance.

About the Role

We are seeking a dynamic and experienced Director of Product Marketing to lead our product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products.

Responsibilities
  • Develop and execute innovative marketing strategies to enhance product visibility and adoption
  • Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies
  • Collaborate with the product management team to align on product development and roadmap based on market and customer insights
  • Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process
  • Conduct market research to identify trends and customer needs to inform product strategies
  • Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth
  • Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service
  • Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
  • 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role
  • Proven experience in market analysis, marketing strategy, and product management
  • Strong understanding of the product lifecycle and marketing strategies from concept to launch
  • Excellent leadership and communication skills, with the ability to inspire and lead teams
  • Strong analytical skills and data-driven thinking to inform product strategies and decisions
  • Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing
  • Creative thinker with a vision
  • Attention to detail and the ability to manage multiple projects simultaneously
Benefits and Perks
  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (12 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Annual work-life stipends for: Home office setup, cell phone, internet
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
  • Company-wide off-sites and team off-sites
  • Competitive compensation, company stock options and 401k

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