Creative Director of Retail Marketing

1 month ago

Pittsburgh PA USA, United States GNC Full time
Job Title: Creative Director of Retail Marketing

As a key member of the GNC team, the Creative Director of Retail Marketing will oversee the development and execution of all retail-oriented creative for the company.

Key Responsibilities:
  • Drive visual design direction and communicate design goals to print and digital creative teams and production artists.
  • Lead studio or location photography needs and ensure integration throughout all channels of a campaign.
  • Collaborate with various areas of marketing, vendors, and business partners to oversee the development and production of all retail marketing collateral that supports company goals, is within budget, and to specifications.
  • Initiate high-level brainstorming and retail campaign development sessions.
  • Act as the creative catalyst for the brand, driving the expression of the brand in all marketing channels.
  • Direct the execution of creative retail campaigns in print and digital media (display, web, and social) for our stores, websites, and social channels.
  • Partner with Project Managers, Merchants, other Creative Team members, and Agencies to optimize outputs.
  • Review all final creative pieces and ensure quality, efficiency, and accuracy.
  • Support usage, updating, and maintenance of Brand Guidelines.
  • Ensure all other creative teams are informed of project status and proactively communicate any challenge that puts a project at risk.
  • Coordinate with other teams to ensure optimal and efficient workflow for the creative team.
  • Prioritize and select appropriate resources for all creative assignments.
  • Recruit, train, develop, retain, and manage the creative team to ensure effective and efficient operation of materials development and implementation.
  • Define roles and responsibilities of all Creative print, digital, and copy personnel to consistently produce all levels of creative work.
  • Recognize and leverage successful methods and technologies to support the creative process.
  • Stay on top of all trends and innovations in retail marketing to keep the creative team inspired and in-the-know.

Requirements:

  • Oversee development of top-line creative concepts for all GNC retail/promo campaigns and projects as specified in briefs provided by various business partners.
  • Maintain a solid reporting line to VP of Creative and other senior leadership.
  • Provide support and clear communication to the senior team on current initiatives, while ensuring work is creatively outstanding and meets all proposed objectives.
  • Manage all projects to a specific retail-creative operating budget and provide input upfront to help determine those allocations.

About GNC:

GNC Holdings LLC is an Equal Opportunity Employer, and all your information will be kept confidential according to EEO guidelines.

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