Product Marketing Director

4 days ago

Pittsburgh, Pennsylvania, United States ThoroughCare, Inc. Full time
Job Summary

We are seeking a highly motivated and experienced Product Marketing Director to join our team at ThoroughCare, Inc. The ideal candidate will have a strong background in healthcare IT, a passion for improving patient outcomes, and the ability to lead and execute comprehensive marketing strategies.

Key Responsibilities
  • Market Strategy and Execution
    • Develop and implement comprehensive product marketing strategies to drive adoption and growth of our care coordination and population health management solutions.
    • Conduct market research to identify trends, competitive landscape, and customer needs, translating insights into actionable marketing plans.
    • Collaborate with product management and sales teams to align marketing strategies with product development and sales objectives.
  • Product Positioning and Messaging
    • Define and articulate clear, compelling product positioning, messaging, and value propositions tailored to target audiences, including healthcare providers, payers, and other stakeholders.
    • Create and maintain a suite of marketing collateral, including brochures, whitepapers, case studies, presentations, and website content.
  • Demand Generation
    • Lead demand generation efforts, including digital marketing campaigns, webinars, events, and other lead generation activities.
    • Develop and manage multi-channel marketing campaigns to drive awareness, engagement, and conversion.
  • Customer Engagement and Advocacy
    • Develop and nurture relationships with key customers and industry influencers to gather feedback, drive product improvements, and create advocates for our solutions.
    • Organize and participate in industry events, conferences, and trade shows to promote our products and establish thought leadership.
Requirements
  • BS/BA in Marketing, Business, Healthcare Administration or related field is required; MBA preferred.
  • Minimum of six (6) years of professional work experience in a multi-tenant platform service/SaaS company environment, with a focus on care coordination and population health management solutions.
  • Proven track record of developing and executing successful product marketing strategies that drive growth and customer engagement.
  • Strong understanding of the healthcare landscape, including key industry trends, regulatory environment, and the needs of healthcare providers and payers.
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
  • Demonstrated ability to lead and inspire teams, manage multiple projects simultaneously, and deliver results in a fast-paced environment.
  • Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
  • Experience with product launches and go-to-market strategies for healthcare IT solutions.
  • Knowledge of healthcare data analytics and value-based care models.
  • Established network of industry contacts and thought leaders in the healthcare IT space.
  • Ability to establish and maintain effective working relationships with a service-oriented attitude in a team environment.

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