Director of Marketing, Duolingo English Test
4 weeks ago
Director of Marketing, Duolingo English Test
At Duolingo, we're on a mission to make high-quality language learning accessible to everyone. As our Director of Marketing, Duolingo English Test, you'll play a critical role in driving brand awareness and developing the Duolingo English Test brand across territories and consumer touchpoints.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive brand awareness and adoption of the Duolingo English Test
- Align the DET brand with Duolingo's overall brand and values
- Lead our marketing strategy for institutions and governments, supporting our go-to-market strategy to increase adoption of the test
- Manage the DET marketing budget, market research, communications, advertising, and public relations for institutions and governments
- Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
- Lead the DET marketing function and develop the structure of the team
- Coordinate DET's marketing efforts with the company's financial and branding goals
- Travel to key international markets to help drive campaign and business objectives
Requirements:
- 10+ years of marketing experience across multiple dimensions - brand, performance, strategy, and analytics
- At least five years of proven experience leading global teams and effectively upscaling teams
- Willingness to engage with partners in time zones around the globe
- Ability to travel internationally frequently
Preferred Qualifications:
- Passion for our mission to make high-quality language learning accessible to everyone
- Proficient in a second language
- Experience living and working outside of the US
- Experience with assessment products and startups
We're committed to creating a workplace that's inclusive and equitable for everyone. If you're passionate about our mission and have the skills and experience we're looking for, we encourage you to apply.
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