Digital Performance Marketing Leader
15 hours ago
SharkNinja is seeking a highly skilled and experienced Vice President of Digital Performance Marketing to lead our digital marketing efforts in the Americas region. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives customer acquisition, retention, and revenue growth.
Key Responsibilities:- Develop and implement a digital marketing strategy that aligns with our business objectives and drives measurable results.
- Lead a team of digital marketing professionals to execute campaigns across Paid Search, Paid Social, Display Advertising, Programmatic, SEO, and Affiliate Marketing.
- Set key performance indicators (KPIs) and benchmarks for growth, ensuring data-driven decision-making.
- Collaborate with cross-functional teams to optimize the digital customer journey and maximize return on ad spend (ROAS).
- Stay ahead of industry trends and ensure SharkNinja remains competitive in the digital landscape.
- Design and implement innovative loyalty programs to increase customer lifetime value (CLV) and brand advocacy.
- Collaborate with CRM and Customer Experience teams to create a seamless, personalized experience across digital touchpoints.
- Leverage data and customer insights to segment audiences and create tailored campaigns that increase engagement and retention.
- Lead omnichannel marketing efforts to ensure consistency across digital, social, mobile, and email platforms.
- Optimize channel mix for customer acquisition and retention, allocating budgets to maximize impact across paid and organic channels.
- Build and lead a high-performing team of digital marketing and loyalty professionals.
- Foster a culture of innovation, collaboration, and data-driven decision-making within the team.
- Utilize advanced analytics and performance data to guide marketing strategies and ensure data-driven optimization.
- Implement marketing technology solutions to enhance targeting, reporting, and customer insights.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
- Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech.
- Strong experience in the Americas market, understanding regional nuances and consumer behavior trends.
Why Join SharkNinja?
SharkNinja is a fast-paced, innovation-driven company that thrives on delivering groundbreaking products that enhance consumers' lives. As a Vice President of Digital Performance Marketing, you will be at the forefront of driving consumer engagement and building long-lasting brand relationships in the Americas region. We value diversity, equity, and inclusion and strive to create a workplace where everyone can thrive. If you are a results-driven leader with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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