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Audience Engagement Marketing Specialist

2 months ago

Augusta, Maine, United States Volt Full time
Position Overview:
This role is essential for driving audience engagement and subscriber acquisition strategies.

Key Responsibilities:
- Propel subscriber growth through strategic planning and execution of paid media initiatives.
- Collaborate with the Paid Media Operations & Technology team to implement effective marketing strategies that ensure global scalability and excellence.
- Oversee the management and distribution of first-party audience data across marketing platforms using advanced data management tools.
- Lead project management efforts and provide regular updates on significant audience initiatives.
- Conduct audits and refine global audience setups to meet evolving requirements.
- Develop processes and tracking materials that comply with privacy and legal standards across business units.
- Partner with channel teams to assess audience implementation and activation across various platform partners.
- Manage the intake and prioritization of cross-line-of-business requests and initiatives.
- Utilize comprehensive project management tools such as Jira, Airtable, and Google Sheets for effective workflow management.

Candidate Qualifications:
- 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising.
- Background in either in-house marketing or agency settings.
- Detail-oriented with a proven track record in process development and execution.
- Strong familiarity with Marketing and Advertising Technologies, including audience segmentation tools and trends such as identity resolution and global privacy regulations.
- Experience in managing marketing channels like social media, programmatic advertising, search, and CTV to achieve customer acquisition and retention objectives.

Compensation:
Pay rate ranges from $45.00 to $55.00 per hour, depending on experience.

Benefits:
Volt provides a range of benefits based on eligibility, including health, dental, vision, life insurance, short-term disability, 401(k), sick leave, and other paid leave options as mandated by law. Additionally, an Employee Assistance Program (EAP) is available.

Volt is committed to equal employment opportunities and fosters a work environment free from discrimination and harassment.