Content Marketing Specialist

4 days ago


Augusta, Maine, United States Manpower Augusta Full time
Job Description

As a Content Marketing Specialist at Manpower Augusta, you will be responsible for developing and executing content marketing campaigns to promote our brand and products.

Key Responsibilities:

  • Plan and execute content marketing campaigns to drive brand awareness and lead generation.
  • Conduct research on industry trends and customer preferences to create compelling content.
  • Collaborate with cross-functional teams to create integrated content that aligns with the overall marketing strategy.
  • Write and edit engaging blog posts, articles, whitepapers, case studies, and social media content.
  • Optimize content for SEO and monitor keyword rankings to improve organic search performance.
  • Analyze content performance using analytics tools and make data-driven recommendations for optimization.
  • Manage and maintain content calendar to ensure timely delivery of content across various channels.
  • Stay up-to-date with the latest content marketing trends and best practices to drive innovation and continuous improvement.
  • Build and nurture relationships with industry influencers and thought leaders to amplify content reach and engagement.
  • Collaborate with the marketing team to develop and execute email marketing campaigns that drive lead generation and customer retention.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience as a Content Marketing Specialist or similar role.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and ability to adhere to brand guidelines.
  • Proficient in SEO, keyword research, and content optimization techniques.
  • Familiarity with content management systems and social media platforms.
  • Experience with email marketing platforms and marketing automation tools is a plus.
  • Creative mindset with the ability to think strategically and generate innovative ideas.
  • Strong analytical skills and ability to interpret data to drive content optimization.
  • Ability to multitask and meet deadlines in a fast-paced, dynamic environment.


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