Senior Product Marketing Manager, Benefits Expert

7 days ago


San Francisco, California, United States Rippling Full time
About Rippling

Rippling is a cutting-edge HR, IT, and Finance platform that empowers businesses to streamline their workforce operations. Our unified data architecture and business platform enable seamless management and automation of every aspect of the employee lifecycle.

Role Overview

We're seeking a highly skilled Senior Product Marketing Manager to lead the go-to-market strategy for our Benefits products. As a key member of our GTM team, you'll be responsible for driving growth across multiple product SKUs, sales segments, buyer personas, and countries.

Key Responsibilities
  • Develop and execute end-to-end GTM strategies for Benefits products
  • Conduct in-depth customer research and synthesize insights to inform product development and marketing efforts
  • Partner closely with Product and Sales teams to define product roadmaps and evangelize products to prospects and customers
  • Own messaging and positioning for Benefits products and personas
  • Create sales pitch decks, collateral, webpages, and other materials to support sales teams
  • Manage product metrics, including awareness, attach rate, adoption, and customer retention
Requirements
  • 5+ years of experience in product marketing or technical product marketing
  • Proven ability to translate customer and market insights into effective GTM strategies
  • Strong analytical and problem-solving skills, with a bias towards action
  • Excellent written and verbal communication skills, with the ability to influence and collaborate with cross-functional teams
  • Results-oriented and evidence-driven, with a focus on delivering high-impact results
About Rippling

Rippling is an equal opportunity employer committed to building a diverse and inclusive workforce. We prioritize candidate safety and only communicate through official @Rippling.com addresses. Our San Francisco office is a hub for collaboration and innovation, and we're excited to welcome a talented Senior Product Marketing Manager to our team.



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